Beating all the odds

2019-07-09 06:01
Young entrepreneur, Jade Wyngaardt was determined to succeed in her business even while battling cancer.

Young entrepreneur, Jade Wyngaardt was determined to succeed in her business even while battling cancer.

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A Woodstock woman is determined to make a success of her business despite the challenges she encounters.

Jade Wyngaardt (30) started an online marketing agency which takes learners from disadvantaged communities and learners with functional disabilities and teaches them how to code, design websites and run marketing campaigns for small businesses in their communities.

She took part in this year’s City of Cape Town’s #YouthStartCT Entrepreneurial Challenge, which aims to provide young entrepreneurs with an opportunity to start up or grow their businesses.

The programme supports entrepreneurs in commercialising, expanding as well as monetising their businesses through their practical training and mentorship programme.

Wyngaardt came out top at the competition, winning a cash prize of R50 000 and training services to equip herself going forward with her business, among others.

All this she did while fighting her battle with breast cancer.

“In 2016, within six months of registering my business, I was diagnosed with stage 3 cancer. I was pregnant and was immediately put on treatment,” Wyngaardt said. Her second diagnosis came last year, and she is currently at the tail-end of treatment.

“I am undergoing radiation and my hair is growing back; which is a good thing because winter has arrived and it is cold,” she chuckles.

She said cancer has been a stumbling block since the beginning of her business.

She has seen both the negative and positive effects of cancer. “I have seen the effect on the business, but also the positive effect it has on the community.”

Through her business, Click Africa Digital, the mother of four started the business as a challenge for small businesses to think digital. “The digital economy is such a strong and vast economy, businesses who do not think digital get left behind.

“The whole idea behind this is ‘why just limit yourself to a street corner when your business can be seen on the street corner of the world, which is the internet?’”

Having to run a business and being a mother while fighting a life-threatening disease could not be easy on an individual.

Luckily for Wyngaardt, she had a strong support structure which allows her to do her work.


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