Building a vibrant music culture

2018-07-03 06:00
Living for the City Entertainment’s Leilani Solomon and Justin Isaacs hard at work.PHOTO: luvuyo mjekula

Living for the City Entertainment’s Leilani Solomon and Justin Isaacs hard at work.PHOTO: luvuyo mjekula

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Living for the City Entertainment is a local production company that gives up-and-coming musical artists in and around Cape Town a platform to showcase and brush up their talent.

Started by two Kensington friends, Justin Isaacs and Leilani Solomon, in February 2017, the company also assists seasoned artists.

The duo work from a little bedroom-turned-office in a home in Factreton.

“We are a community whose sole goal is to bring everyone together and celebrate each other’s talent and skills,” says Justin.

Leilani interjects: “The platform was created for musical talents, especially those of disadvantaged backgrounds, and assists in promoting and raising awareness of local music, to establish a vibrant live music culture and build opportunities for musicians from in and around the city. The platform showcases a vast amount of musical talents, regardless of genre and ethnicity.”

Says Justin: “We specialise in live, local entertainment which includes all genres of which all performing artists produce original content.

“The idea is also to bring in all the elements of hip-hop because our main source of entertainment stems from the hip-hop culture but at the moment our focus is mostly on performing artists.”

The company hosts two main events – Underground Royals and Most Wanted.

Underground Royals, which is divided into two six-monthly seasons, “is a place where a group of artists come together whether you are a rapper, a DJ, an emcee, a music producer, a photographer or a videographer­.

“We collaborate and put a whole show together in one night and give the artist an opportunity to network with other artists in the hope that they seek opportunities to upskill themselves, wanting to improve in their art.”

Most Wanted is an event born out of Underground Royals. “It’s a celebration of the artists that performed in that particular season. We implement crowd interaction by putting out a voting pole on social media platforms and get the audience to decide who they would like to see perform and in return they become most wanted for that season,” says Leilani.

“These platforms provide the opportunity for all artists to showcase their craft because we appeal to the broader spectrum of local entertainment and production. We also assist up-and-coming artists and existing artists to develop a brand identity (the visual aspect) that sets them apart from other artists,” she adds.

And then there is Ls.production, a sister company to Living for the City Entertainment. It specialises in visual communication design encompassing graphic design, information design, instructional design, visual storytelling and various products of cultural and visual information. The duo could use support from the community to continue to contribute the development of local talent, they state.V For more information and donations call Leilani on 072 399 2555 or Justin on 074 078 3119.

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