Campaign paints Steenberg pink

2019-10-01 06:00
Kiran Ranchod, Meagan Davids, Raman Ranchod and Paul Roman. PHOTO: Racine EDwardes

Kiran Ranchod, Meagan Davids, Raman Ranchod and Paul Roman. PHOTO: Racine EDwardes

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Pink Drive, the non-profit organisation aimed at creating cancer awareness, collaborated with Steenberg Pharmacy on Wednesday 25 September to do what they do best – and the response from residents showed an eagerness to get checked.

Kiran Ranchod from the pharmacy made the collaboration possible, in an attempt to bring much-needed services to the community, which they may not otherwise receive.

“(We did this campaign) to increase awareness in the community. It’s about having apathy for people who can’t get to the clinics and doctors; and the facilities are quite expensive if you go private. So we try to partner to create awareness and make it more affordable,” he said.

With this campaign taking place ahead of October, Breast Cancer Awareness Month, Pink Drive’s Meagan Davids explained that finding all other types of cancers are just as important as breast cancer. “We’re doing clinical breast exams, we’re doing prostate checks today and we’re doing pap smears.

“Pink Drive goes out into communities to educate and our whole mission is to tell people that early detection can save your life or prolong your life,” she said.

Ranchod added that cancer often goes undetected and that’s why it’s important for all communities to be educated on the topic. “People are ignorant about the fact they need to do the tests and by the time they realise it, it’s too late.”

The campaign enabled the women in Steenberg and surrounding communities to get their tests for cervical cancer and breast cancer done inside Steenberg Pharmacy, while the men were able to have their prostate exams done inside the mobile Pink Drive examination facility, outside.

Davids encourages men and women to get educated on cancers, learn how to administer self-examinations and contact the experts when in need.

“If anyone is concerned about their breasts, they can Google us and make contact with us; and make a booking at our office in Belgravia as well,” she says.

The next cancer awareness campaigns in Cape Town will be Bowls4Boobs in Rondebosch on Sunday 13 October, as well as the Brunching for Boobies event in Bellville on Saturday 26 October.

V Contact Pink Drive on 021 697 5650 or, and for more information visit


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