Careers24 Fashion winners

2019-03-12 06:00
Nazlie Dalwai (Belhar) before the makeover.

Nazlie Dalwai (Belhar) before the makeover.

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Nazlie Dalwai from Belhar and Michelle Freudiger of Plumstead won this year’s Careers24 #FashionYourCareer competition.

Winners received style makeovers, help with their new CVs, and a financial contribution towards further education and new outfits to suit their style.

“South Africans are diverse and complex and #FashionYourCareer came about because we noticed that many professionals struggle with the transition between who they are as individuals and who they need to be at work,” said Shaun Clarke, Brand Manager of Careers24.

“We wanted to highlight the fact that people do not have to sacrifice their individuality in their respective workplaces and that it is possible to embrace and build on their personal brands in a professional manner.”

“People who wanted to enter were asked to email their reasons why they should get a professional makeover. We chose four people nationally with the aim of helping them build a character-reflecting wardrobe. We also wanted to help them verbalise who they are, what value they bring, and what experience they have through their CVs and interview or career advancement opportunity,” adds Clarke.

Each winner received a session with professional CV writer and job search coach, Gerard le Roux as well as a makeover with professional stylist Leigh Sussman of My Dream Wardrobe.

“People often require assistance in portraying their own personal style when it comes to their work wear. While there are many stores with extensive corporate wear sections, it can be daunting for someone to put on an outfit and have to figure out how to put their own stamp on it in a way that showcases their personality,” said Sussman.

“I am proud to say we managed to achieve our goal of giving four individuals a wardrobe they empowered in, as well as uniquely themselves.”

“We hosted Michelle and Nazlie with huge support from our retail tenants,” said Laretha Blom, Marketing Manager of Tyger Valley Shopping Centre. “We had real buy-in from big-name brands who assisted with pre-shop selections and fitting spaces and provided the winners with professional advice and exceptional care at their make-up counters. We really enjoyed having the opportunity to support an initiative that directly communicates to us all how we can ‘be ourselves’ and be professionally valued.”

This competition came at just the right time for me,” Nazlie said. “I have been on a journey to rebrand myself and I really appreciate the help I received from Gerard, Leigh and of course Careers24.”

“I feel amazing,” said Michelle. “This is a big transformation for me but the look is chic, elegant and I absolutely love that my wishes for a conscious wardrobe were considered in this process.”

Clarke concludes: “The entries were all so strong, it was difficult to choose. It’s inspiring to live in a country that has such talent, potential, and drive.”

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