After her 16-year-old son was hospitalised around 10 years ago, Benita Niemann set out to investigate the benefits of a mineral few acknowledge as important. Magnesium, she would come to realise, is one of the most important minerals in your body. “As a single mother of three, I basically lost everything because of medical bills. My son ended up in ICU. He was a flatline. At that time, my total hospital bill came to R200 000. It bankrupted me,” says Niemann, founder of Magnesium Café. “My son had liver damage and the doctors said they could not give him any medication because it was too strong for his liver. They pulled him through with a Panado drip and prayer.” Following her son’s ordeal and recovery, Niemann started researching magnesium and founded Magnesium Café. She had sold other products before finding Doctor Frank Muller who assisted her in developing Mag1, a magnesium mineral supplement, designed for maximum absorption into the body. Magnesium plays a role in more than 350 enzymatic processes in the body, which include the metabolism of food, synthesis of fatty acids and proteins, and the transmission of nerve impulses. The human body contains around 25g of magnesium, of which most is stored in the skeletal system. The rest is present in muscle, soft tissues, and bodily fluids. The company was founded in October 2017 and is based in Tyger Valley. “Medical bills destroyed me and I realised there must be something more and that is when I started with magnesium. I worked for a medical aid company and I would see how medical funds were depleted quickly, especially with athletes,” she says. “Athletes would go back and forth to doctors and never recover. It was like the more tablets they get, the sicker they get. After researching the magnesium, I thought that if I could educate children about living a healthier life, then they could put bread on the table,” she says. Knowing the restorative benefits of magnesium, Niemann started sponsoring athletes, who saw a remarkable increase in healing and reduced durations of sport-related injuries. Niemann says many of the children they now work with have lost either one or both parents and end up becoming the breadwinners in their households. This results in them not looking after their bodies. Niemann believes that assisting in improving their health, it assists them in putting bread on the table, through prize money or sponsorships for young talent. The recent addition to their athletes and ambassadors is also Paralympic athlete Hylton Langenhoven, who is using and endorsing the benefits of the product leading up to the upcoming Paralympic Games. “The product is a tool. With every product that is bought, it makes it possible for us to sponsor an athlete. There are so many athletes who need support,” she says. This is sometimes financial support to assist in getting young athletes to training camps or access to sessions where they can be scouted. The company had recent such success with a young athlete being sponsored to a training camp and running himself into a scholarship. The athletes are from all over the country and all use the product to assist them in improving their performance and healing. “I wanted to start a non-profit organisation (NPO), but recently joined up with an existing NPO, the Hendrick Ramaala Sports Foundation. They heard about me sponsoring the athletes and asked if I would like to partner with them. They are quite well known with supporting marathon athletes,” she says. “We are hoping companies will get involved through our NPO partnership and that people will get involved because these athletes need a lot of support.” Each bottle of 30 tablets cost only R99. At this stage, the product is available at some pharmacies and health shops. There are also agents selling products and is available for sale via their online store.For more information on the product, to buy the product or how you can get involved, visit their website www.magnesiumcafe.co.za, Facebook page: Magnesium Café, call 0871353920 or email email@example.com.