Dog hotel set to save thousands

2020-02-11 06:00
SuperWoof managing director, Bianca Couch, with celebrity dog Mr. Miyagee

SuperWoof managing director, Bianca Couch, with celebrity dog Mr. Miyagee (Samantha Lee-Jacobs)

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If you are planning to check your pet into the new doggie hotel, beware, you may not leave there alone...but that is the point.

Thanks to the unique collaboration between a dog hotel and pet adoption centre housed in one building on the Foreshore, the SuperWoof hotel will directly benefit thousands of dogs in need of homes, while treating your pet to the time of their lives. 

The Woof Project is the pop-up adoption initiative powered by Oscars Arc – a registered non-profit organisation. While the pop-up initiative will continue, the project is now housed together with SuperWoof.

Oscars Arc and SuperWoof is the brainchild of Joanne Lefson and was inspired by her adopted dog, Oscar, who travelled to 42 countries with her to create awareness for dog adoption.

Since its inception in 2017, the Woof Project has rehomed 2 241 dogs.

The hotel was launched on Thursday 6 February.

“This is a community effort,” says Lefson.

“The objective is that anyone who drops their dog off at SuperWoof to know their dog is going to have an out-of-world experience. Also for every dog that comes in from our collaborating shelters to know an amazing home is on the horizon.”

Watson Mpala with rescue dogs Damian, Lucky and Mr

Features include specialised beds and pools with indoor and outdoor decks for play and lounging.

Hotel managing director Bianca Couch says the project was a few months in the making. 

“As a way to make this sustainable enough to have a permanent adoption centre, we thought of introducing the hotel. This is created in line with Oscars Arc,” says Couch.

“It is a natural collaboration between having a dog adoption centre and an extraordinary dog hotel. For those not adopting a dog, we hope you will come and book your dog in. Those who book in, we hope you make it to the third floor and adopt a dog,” says Lefson.

“The success of the adoption centre is fully dependent on the success of the hotel. Every booking goes to saving dogs’ lives.”

The adoption viewing area

There can be between 35 and 45 dogs up for donation at any time and the dogs are from existing shelters.

“Oscar’s Arc was created as a way to create positivity around dog adoption,” says Couch. “When you go to the shelter, it is quite a heart-wrenching experience.”

Dogs can interact with people and the adoption centre is open from 10:00 to 16:00, weekly.

The V&A Waterfront and Constantia Village Woof Project pop-up branches, run from containers, are still operational.

  • For more information, visit the SUPERWOOF Facebook page or visit

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