Everything must go at Rylands Hilite store

2017-10-31 06:01
Yusuf “Joe Hilite” Mohamed displays some of the wares in the newly opened section of exclusive Turkish clothing courtesy of Eurostyle Istanbul. PHOTO: Earl haupt

Yusuf “Joe Hilite” Mohamed displays some of the wares in the newly opened section of exclusive Turkish clothing courtesy of Eurostyle Istanbul. PHOTO: Earl haupt

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You will find it very hard to leave empty-handed.

This is the experience when visiting the Hilite store in Rylands.

Yusuf “Joe Hilite” Mohamed has seen his business grow for the better part of 50 years since making the journey south from ­Gauteng.

“Hilite has been in existence for 47 years, starting in 1970. We started with a very small shop and grew since then,” says ­Mohamed.

While the focus has mainly been on textiles, Mohamed has not been scared of expanding into other areas.

The store now features a new section with exclusive Turkish clothing.

“The need arose because there is not a shop in the area selling upmarket suits, upmarket Turkish quality clothing. Therefore the Turkish people have come into our store under Eurostyle Istanbul. They have laid the foundation for the new Turkish clothing that is already being sold,” he adds.

Mohamed says all the items on sale are exclusive and upmarket, but that is not all.

“This store will be having exclusive Turkish furniture which will be coming in a month’s time. Therefore, we are busy with the renovations, but in order to do these renovations we have to clear out lots of stock. We are just clearing out left, right and centre so that we can make way for new stock,” says Mohamed.

However, Mohamed will also be offering customers the opportunity to generate income of their own with the material found in his store.

“All those who wish to start their own business can come to us and earn up to R4000 per week. That has already started and the people are earning that kind of money. For example we are selling a tablecloth for R125. We then offer that for R60, they then sell it for R100 and they make R40 profit on a tablecloth and they sell 100 a week and that is R4000 in their pocket a week,” he ­explains.

Mohamed says that this is in an effort to empower the public, even those who have existing shops.

“They can even start with R100, buy the sample and take orders. So for as little as a R100 investment, you can earn R4000 per week. The only thing is that you need to have the guts and start. Only when you start, is when things happen,” says ­Mohamed.

Along with everything already mentioned, Hilites will also have in-store ­specials.

“In the dress-making department we are clearing out our sheeting for R10 per metre. We are clearing out our shoulder pads for R1 a pair.

“Forty-seven years is a long time to be in business and it is with the help of the Almighty and the people who have come from all over the country to us to do their shopping. We have an interior decor department and now we are also importing this exclusive furniture and we are having a very special promotion on the recovery of the lounge suites.

“So if anyone wants to recover their lounge suite – for the anniversary – we will make it free of charge. So you bring your couches in, choose your material for which you pay for and we will recover for you free of charge. There will be no labour cost involved. That is a very big promotion,” Mohamed says.

A similar promotion will be available for those interested in curtaining, where only the material used will have to be paid for, with there being free making up of the curtain along with free lining, free tape and free hooks.

“We make it for free,” he says.

“This sale will run until the end of the year. Everything must go. We sell whatever we get in. We have clothing, we have shoes, we have jeans. We have what you want, we got it. If we don’t have it, we will find it and die wattie gekry het nie, moet kry. We try to help as best as we can.”


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