Falken soars

2019-05-07 06:00
Saskia Falken #KfmSundaze Breakfast Show (07:00-10:00) host, Brandon Leigh (10:00 to 15:00), Mamohau Seseane (Kfm Sunday Love Songs from 19:00) and Tim Thabethe (15:00 to 19:00) PHOTOS: LISA LOTTERING

Saskia Falken #KfmSundaze Breakfast Show (07:00-10:00) host, Brandon Leigh (10:00 to 15:00), Mamohau Seseane (Kfm Sunday Love Songs from 19:00) and Tim Thabethe (15:00 to 19:00) PHOTOS: LISA LOTTERING

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Saskia Falken (44), the new host of the Sundaze Breakfast Show on KFM 94.5 celebrated her first month back this weekend.

Falken, who is no stranger to Cape Town has returned to the airwaves after five years of working behind the scenes.

She grew up in Athlone and says it was lekker coming back to radio because she realised that she missed its dynamic nature.

The 44-year-old, who worked closely with the programming team, says the opportunity arose when they re-evaluated the weekend line-up. “I have so many years of experience and the way it came about was organic and when I thought about it, it made sense.”

The #KfmSundaze Breakfast Show host heads up the marketing for Prime Media in Cape Town and says being on air is just an extension of that.

“It dovetails so nicely with what I do because marketing is about understanding your market and what better way than to actually engage with the market.”

Falken, who previously worked in print and television, says her show is no different to the rest of #KfmSundaze lineup. “It’s about super-serving the listener with music. People want a soundtrack for the day.” Now, that Falken is back in the firing line, she says because radio is a live medium you must be quick on your feet and calm under pressure. “Radio is all about engagement and with social media, presenters have become more dynamic. We’re constantly in touch in real time with the audience.”

Falken says she enjoys seeing how people’s routines have changed and the audience relationships with radio have changed and what people are up to on a Sunday.

She’s also fascinated by how people think, live their lives, deal with adversity and fascinated by their stories because it’s what connects us.

She obtained a Master of Business Administration (MBA) degree through the University of Cape Town (UCT) Graduate School of Business. She says the course content is rigorous and is not just about relying on yourself. “You must understand people and be able to draw on your leadership abilities.”

She also found balancing the ability to collaborate with people and the amount of work challenging. “I was a mom, married and had a full-time job so juggling everything to perform academically was a lot. It was an unforgettable experience that changed my life and transformed me.”

She says half the time when you’re embarking on academic studies, you need to overcome your inner critic. Falken says when the voice of self-doubt creeps in, you need to decide what you want, and the rest will follow.

“I come from a long line of very strong women who would like to say they like say on the flats, just dala what you must.”

She says, unfortunately, women of colour don’t talk about self-doubt maybe because women are so busy getting on with what we need to do in life. She believes that through passion and hard work, success will follow.

When it comes to criticism, Falken says although everyone is entitled to their own opinion, she doesn’t really pay attention to people’s opinions. “That doesn’t have to be my truth.”

“Like I told my 10-year-old daughter, you can either take your time and energy into something that’s going to blossom for you, or you can put it into something negative.

“We all have choices in our lives and the cycles stop with you, so just go for it,” Falken concludes.

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