Film industry under the spotlight

2018-06-19 06:01

Cape Town is envisioned as the future film hub of Africa.

This as the City of Cape Town, together with key stakeholders in the film and media sector and other partners, have begun to map a way forward on how to make the vision of the city as the filming hub of Africa a reality.

According to a recent film study, the Cape Town film industry contributed approximately R3.5bn to the local economy in 2015 and in the process created over 10 000 direct and indirect job opportunities.

Cape Town has been riding the crest of the wave as a top location for the film and media sector for a number of years.

However, this trend has recently taken a downturn not just locally but on a global scale. There are many challenges that have caused the industry to be in the state of flux that it finds itself today as a result of the downturn that is happening within a short space of time, explains Mayco member for safety, security and social services, JP Smith.

“As a forward-looking globally competitive city, we are committed to removing constraints and barriers to ensure that the industry achieves success while working here in Cape Town. It is about creating the right landscape with our services and authority, supporting the value chain, and making it easier for the industry to do business in Cape Town,” he says.

The City’s future plans are to significantly increase the awareness of Cape Town as a preferred film and media destination, with a strong value proposition, Smith says.

“We cannot fix the challenges overnight – there has to be a clear vision and strategy that we all work towards achieving, as partners. The City has kick-started this strategy with the freezing of the filming tariff which was approved by Council last month as part of a medium- to long-term growth plan.”

Other tactical interventions to revive the industry include a review and development of a new film policy, developing a film strategy, a review of the current Filming Bylaw, re-engineering the City’s Film Office and “working with all stakeholders and sectors to promote, grow and develop the industry”.

“[This was the] first of many such engagement sessions to give the industry a much-needed shot in the arm. I have committed to working tirelessly with our experts in the industry and all relevant stakeholders to realise our vision of Cape Town being the film and media hub on the continent. The long value chain holds immense economic spin-offs for entrepreneurs and SMMEs that provide ancillary services to the industry. Therefore, we need to do all we can to grow and develop this industry to prevent excessive job losses down the line that could be associated with the downturn in the industry,” says Smith.

Cape Town is envisioned as the future film hub of Africa.

This as the City of Cape Town, together with key stakeholders in the film and media sector and other partners, have begun to map a way forward on how to make the vision of the city as the filming hub of Africa a reality.

According to a recent film study, the Cape Town film industry contributed approximately R3.5bn to the local economy in 2015 and in the process created over 10 000 direct and indirect job opportunities.

Cape Town has been riding the crest of the wave as a top location for the film and media sector for a number of years. However, this trend has recently taken a downturn not just locally but on a global scale. There are many challenges that have caused the industry to be in the state of flux that it finds itself today as a result of the downturn that is happening within a short space of time, explains Mayco member for safety, security and social services, JP Smith.

“As a forward-looking globally competitive city, we are committed to removing constraints and barriers to ensure that the industry achieves success while working here in Cape Town. It is about creating the right landscape with our services and authority, supporting the value chain, and making it easier for the industry to do business in Cape Town,” he says.

Cape Town is envisioned as the future film hub of Africa.

This as the City of Cape Town, together with key stakeholders in the film and media sector and other partners, have begun to map a way forward on how to make the vision of the city as the filming hub of Africa a reality.

According to a recent film study, the Cape Town film industry contributed approximately R3.5bn to the local economy in 2015 and in the process created over 10 000 direct and indirect job opportunities.

Cape Town has been riding the crest of the wave as a top location for the film and media sector for a number of years.

However, this trend has recently taken a downturn not just locally but on a global scale.

There are many challenges that have caused the industry to be in the state of flux that it finds itself today as a result of the downturn that is happening within a short space of time, explains Mayco member for safety, security and social services, JP Smith.

“As a forward-looking globally competitive city, we are committed to removing constraints and barriers to ensure that the industry achieves success while working here in Cape Town.

“It is about creating the right landscape with our services and authority, supporting the value chain, and making it easier for the industry to do business in Cape Town,” he says.

The City’s future plans are to significantly increase the awareness of Cape Town as a preferred film and media destination, with a strong value proposition, Smith says.

“We cannot fix the challenges overnight – there has to be a clear vision and strategy that we all work towards achieving, as partners. The City has kick-started this strategy with the freezing of the filming tariff which was approved by Council last month as part of a medium- to long-term growth plan.”

Other tactical interventions to revive the industry include a review and development of a new film policy, developing a film strategy, a review of the current Filming Bylaw, re-engineering the City’s Film Office and “working with all stakeholders and sectors to promote, grow and develop the industry”.

“[This was the] first of many such engagement sessions to give the industry a much-needed shot in the arm. I have committed to working tirelessly with our experts in the industry and all relevant stakeholders to realise our vision of Cape Town being the film and media hub on the continent.

“The long value chain holds immense economic spin-offs for entrepreneurs and SMMEs that provide ancillary services to the industry. Therefore, we need to do all we can to grow and develop this industry to prevent excessive job losses down the line that could be associated with the downturn in the industry,” says Smith.

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