Film man gets his just rewards

2016-03-08 06:00
Maynard Kraak from Penlyn Estate is dedicated to giving young creatives a platform to show their mettle.

Maynard Kraak from Penlyn Estate is dedicated to giving young creatives a platform to show their mettle.

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A successful local director and producer will be releasing his new South African romantic comedy drama, Sonskyn Beperk, this weekend.

Penlyn Estate’s Maynard Kraak has had a long, fruitful career in the local entertainment industry.

He has directed successful television shows like Generations, This Life, Binneland, Scandal, Parys Parys and Loitering in Jozi, produced the box office hit Knysna and produced, conceptualised and directed the romantic comedy Vrou Soek Boer.

Maynard’s latest offering opens at cinemas on Friday.

The film stars Anelle Bester and Neels van Jaarsveld. The story centres on the current obsession the world has with craft beer. The story starts in New York, before lead character Anya du Plessis travels back to South Africa where she must help her father save the family farm. Enter craft brewer Ruan who is looking for the perfect beer recipe. Things get complicated when he tries to steal Anya’s father’s recipe.

As a producer, Maynard’s films have earned millions at the local box office.

“The film is a celebration of South Africa’s diversity, in front of and behind the camera,” he says.

With Sonskyn Beperk, Maynard aimed to give an opportunity for young creatives to show off their talents in an environment where they wouldn’t normally be able to be in a senior decision-making role or to demonstrate just how capable they are.

“From writer through production to editor, that responsibility they were entrusted with bore tremendous dividends in the end-product, of which I am especially proud,” Maynard adds.

The movie’s star, Anelle, is a good example of this policy. The production team spent fourteen months in casting, “leaving no stone unturned” in their search for fresh talent: the result would mean giving Anelle a break she may not otherwise have gotten.

“The love for what we do, the care for what we produce and the honesty with which we have pursued the creation of this film, can be felt from the first to last moments of the film.”

Later this year, Maynard will release his highly anticipated English film Finders Keepers which, he says, is one of the most exciting projects he has ever worked on. This year will also see Maynard shooting action film Beast while he conceptualises the two films he plans on shooting next year.

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