Focus on mass of estate agents

2015-12-08 06:00

When the first estate agent in Fish Hoek opened for trade, it was from a table at a local restaurant.

The industry has grown dramatically in the over 90 years since then and the Fish Hoek Historical Society is now documenting the history of the industry.

Fish Hoek was laid out in 1918 and entrepreneurs noticed the gap in the market for selling plots five years later, as the town moved away from being a resort and more towards a residential area, explains Society chairperson Alan Linder.

The town has since become known for its many estate agents, Linder says, with a series of mergers and new openings seeing around a dozen agents constantly operating.

Many of the agents currently working in the area moved down from cities such as Johannesburg over 30 years ago, Linder says.

“Imagine all the years of experience down Main Road,” he says.

“The market wants estate agents. Why have so many survived? Because there is a demand for them.”

He is now calling for any information about estate agents – past and present – including anecdotes, information on the owners and employees as well as mergers and acquisitions.

Linder hopes the historical study will help get to the root of many residents’ anxiety about the proliferation of real estate agents in the area, as well as give them insight into the industry.

“Fish Hoek is the Cinderella of historical places, and it’s my job to uncover it,” he says.V Information can be emailed to Linder at awhale­ofa­heritageroute@gmail.com.

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