FROM PAGE 1

2018-05-01 06:00
The last cruise ship of the season, the Queen Elizabeth, was docked during the media visit. During the season, the terminal processed 80 074 arrivals, of which 64 915 were passengers.PHOTO: Nicole mcCain

The last cruise ship of the season, the Queen Elizabeth, was docked during the media visit. During the season, the terminal processed 80 074 arrivals, of which 64 915 were passengers.PHOTO: Nicole mcCain

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“Our vision was really that it would be an extension of the Waterfront. As soon as you walk in you’ve got our tourism information people. And the key was the experience of the passengers is special and unique. Historically, and in many ports around the world, these kinds of vessels of this size would be quite deep into the bowels of the port, and there’s movement and activity and it’s quite inhospitable. They come from luxury and are sort of dumped into this wasteland.”

Cape Town is one of the top five natural ports, Green says, and visitors are greeted by Table Mountain and the Zeitz Mocca building when entering the port. It was important that this sense of destination be carried through the terminal, to create a positive first impression of the Mother City.

“Cruise liners, in the tourism space, are the fastest growing [market]. Something like seven out of 10 passengers who take one cruise will take a repeat,” Green explains.

The terminal received over 40 vessels in the 2015/2016 season and processed over 86 000 people. The average processing time was 20 minutes. Four cruise liner companies currently make regular visits to Cape Town, with another having signed on from next year for five visits, Green says.

“The cruise industry is an important part of Cape Town’s ocean economy and of our City’s proud marine heritage. As beautiful as Cape Town is, if a passenger’s experience on arrival is unpleasant, it can affect their entire perception of the City. From international experience we know that the cruise liner industry offers enormous potential for tourism growth, so we need to extend the world-class experience the V&A Waterfront is known for to the cruise terminal.”

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