Give responsibly campaign grows

2016-06-14 06:00

As it rolls out its annual Winter Drive, the Cape Town Central City Improvement District (CCID) is calling Capetonians to show they care by giving responsibly and by treating all people like ... well, people.

According to Pat Eddy, social development manager of the CCID, the most important thing the public can do as winter hits the Cape is to “show you care”.

“This is the cornerstone of everything our fieldworkers do to assist street people, because there are so many things that can make a difference to someone’s life.”

This is also what drives the Give Responsibly call to action developed by the CCID in 2008 to encourage those who wanted to make a difference to the lives of street people to support the NGOs in and around the Cape Town CBD.

Part of this call to action each year is the CCID’s Winter Drive campaign.

This year, the public can help by using a simple phone app to donate whatever they can afford to the NGO partners with whom the CCID works closest.

These NGOs assist adults living on the streets with shelter (when it is available), as well as food and other social services and ensure that children are afforded the necessary care and protection as well as rehabilitation programmes.

They include The Carpenter’s Shop, The Haven, The Homestead, Ons Plek, Salesian Institute Youth Projects and Straatwerk.

The CCID’s Winter Drive campaign has enabled the organisation over the years to collect and redistribute hundreds of thousands of rands worth of public donations, including monetary contributions as well as clothing, food, toiletries and other essentials.

“The public really want to help, but often just don’t know how. Each year, as we roll out the campaign, we look for ways to make it as easy as possible for people to show they care,” explains Eddy.

“Since 2012, we’ve driven monetary donations via an SMS number and this option is still available to people who want to donate in this manner.

“But last year we introduced a Snapscan option to Give Responsibly which now also appears on our poster campaign. Within hours of the posters going up this week, we’ve already seen a remarkable update in donations being made.”

This is enabled via a giant QR code that allows a member of the public to “snap” and donate the amount of their choice using a smartphone.

Every cent, bar a transaction fee of 3c for each rand, will go directly to the CCID’s partner NGOs on this project. The app, available for iOS, Android and Blackberry, can be downloaded at

Eddy concludes: “Everyday acts of kindness can add up to increased social cohesion. But if you feel hopeless and don’t know what to do to help street people beyond interacting with them, that’s okay.”

V SMS “Give” to 38088 to donate R10. An average of R8 goes to the NGOs, depending on your service provider. Visit for EFT banking details and more info on the call to action.

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