Women’s Day in South Africa is dedicated to honouring women and the crucial role they play in society.This year Blue Route Mall in Tokai once again supports this important initiative with a campaign designed to give back to women and children in need.This August, Blue Route Mall will take action and stand up for women and vulnerable youth. In conjunction with the Blue Route Mall Trendsetters, the centre will initiate and mobilise a social responsibility awareness campaign to draw attention to the cause and to collect supplies for The Jones Safe House in Kommetjie. “A shelter for 15 abused women and children between the ages of five and 23, The Jones Safe House is a haven within the community – one doing incredible work for those in need, and one that deserves our support,” says marketing manager at Blue Route Mall, Bronwyn Rabie.The safe house is in desperate need of toiletries, stationery, educational toys, games, and puzzles. The mall encourages shoppers to donate items like these to the cause. She adds: “All contributions can be dropped off at the centre between 1 and 14 August. “All donations will be gratefully accepted and appreciated.” The mall will also lead an awareness activation at the centre on Women’s Day, Friday 9 August, from 12:00 to 14:00. With master of ceremonies (MC) Mashao Seabela on the mic and The Voice SA contestant, Keanu Harker, on vocals, the event promises loads of fun with live music, entertainment, fun activities, audience participation and giveaways. It will also be a great opportunity for shoppers to support The Jones Safe House initiative through donations.The campaign ends on 14 August. The mall will give all of the items donated by shoppers and collected by the Blue Route Trendsetters to the safe house in a formal handover at the end of August. “Blue Route Mall and the Blue Route Mall Trendsetters look forward to being able to give back and support vulnerable women and children during Women’s Month. “We encourage our community of shoppers to do the same,” says Rabie. “If you would like to donate, visit the centre between 1 and 14 August to drop off your contribution in the box located on the first floor near the food court. “The more we can all work together to help each other, the brighter our country’s future will be,” she says. V For more information, call Blue Route Mall’s information centre on 021 713 2360.