Heart drive campaign

2019-04-02 06:00
Charl Hartwig and Raiq Ploker take on the 10-minute cycling challenge.PHOTO: Thabang kuaho

Charl Hartwig and Raiq Ploker take on the 10-minute cycling challenge.PHOTO: Thabang kuaho

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Heart disease is considered to be one of the world’s silent killers because there is not much awareness of it.

Technology company Philips has partnered with the Heart and Stroke Foundation South Africa to go on a journey across the country and raise awareness on heart-related illnesses.

The two organisations partnered with three cyclists who embarked on a 2 200km journey from the Klein Constantia Wine Estate to Johannesburg in an attempt to raise awareness on the journey and at the same time raise awareness on heart-related diseases.

“This 2 200km journey will see the cyclists riding in the shape of a digital heartbeat to raise awareness on heart health because this is one topic that is not often spoken about,” Philips Africa’s head of brand Radhika Choskey said.

The journey is also an attempt to break the Guinness World Record for the world’s largest digital heartbeat.

Furthermore, a month-long campaign called Back to Rhythm, which saw activations taking place at various spots across the city, was held.

At those activations, the team stationed stationary bikes which challenged citizens to cycle for ten minutes in order for Philips to donate Automated External Defibrillators (AED) to the Heart and Stroke Foundation.

“The aim here was to show citizens how fit or unfit they are. We donated an AED for every 386km cycled on the day,” she continued.

She said that the response from patrons was overwhelming.

“It is amazing to see the number of people who came around and took part in the challenge.”

Philips Africa CEO Jasper Westerink said about 80% of the risk of suffering from heart-related diseases can be reduced through exercise.

“It is all about lifestyle. Most South Africans are young people and if you start talking to young people now, you know that they will have a healthy life in the future,” he said.

Westerink further said that eating healthy reduces the risk of suffering from heart disease.V For more information visit https://www.philips.co.za/#


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