House of Monatic dresses President

2019-07-02 06:00
President Cyril Ramaphosa wearing the suit that he bought at House of Monatic during his State of the Nation Address.

President Cyril Ramaphosa wearing the suit that he bought at House of Monatic during his State of the Nation Address.

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With President Cyril Ramaphosa having called on South African citizens to support local businesses, he heeded his own call during his State of the Nation Address (Sona) when he wore a suit from a Salt River factory on Thursday 20 June.

Ramaphosa wore a smart suit, tie and shirt from House of Monatic, which owns and manufactures formal wear brands such as Csquared and Monatic, among others.

In his address, Ramaphosa reiterated his call for people to buy local. “The suit, shirt and tie I am wearing (today) was locally made by South African textile workers working at the House of Monatic here in Salt River, Cape Town. Let us all buy locally-made goods to drive up demand in our economy,” he said.

Managing director at House of Monatic Aldo Agnello says the staff were delighted to have the president wear one of their garments at the popular event.

“President Ramaphosa is a proudly South African citizen and when he enquired where he could buy a locally-made suit, he was pointed in our direction,” Agnello explains.

He says House of Monatic has dressed a number of dignitaries like the late former president Nelson Mandela. “We are very privileged to have got the recognition.”

Agnello says the suit was not specifically made for the president, but he chose one that was already on the shelves, and it had to be altered to fit him.He said this kind of recognition will showcase the country as the leader in the fashion industry. House of Monatic have seen their garments being demanded all over the world – even collaborating with French fashion label, Christian Dior.

Agnello said the factory is committed to empowering young people and giving them a stepping stone to kick start their careers.

“We forever have designers in training, we have at least one on the premises almost all the time. We also have open space for higher education institutions that send their students for training.”

They have been in existence for 110 years and it is the last factory left that sells top-end tailored garments. Currently, the factory employs over 500 people.

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