A group of learners from disadvantaged areas of Cape Town enjoyed a day at Cavendish Ster-Kinekor cinema in Claremont last Saturday when they participated in a youth entrepreneurship programme.The shopping centre is one of many in South Africa that the programme, which ran for five weeks from Saturday 12 August, was held.Nkosinathi Moshoana, managing director of Primestars Marketing, which organised the Step up 2 a Start-up programme, says the programme is in partnership with Standard Bank Incubator and the education department and is aimed at exposing Grade 9 to 11 learners to entrepreneurship and career guidance. Learners of participating schools were invited to Ster-Kinekor cinemas across the country for five weeks to view entrepreneurship material every Saturday. Moshoana says this year’s theme is “Seeking opportunity, connecting people and creating sustainable value”. The programme saw hundreds of learners taken to cinemas to watch a movie titled Vukuzenzele. “As part of the programme, each learner will receive a toolkit which will assist them in implementing the skills learnt and to develop their own business ideas and models. Learners will be given the opportunity to compete in an entrepreneurial competition by submitting their business model canvasses for assessment and adjudication by a panel of industry professionals and sponsors.”He says during this process the nine top business models will be identified and the teams responsible will be invited to attend a boot camp in Johannesburg. “This boot camp will hone and polish participants’ skills as they start to think more about developing and starting their businesses based on the ideas they submitted, and will culminate in a prestigious gala dinner and awards ceremony where the winners will be announced,” he says.Martin Sweets of Primestars Marketing adds that the programme aims to provide solutions for thousands of young South Africans who face a future without work. “Sustainable economic development is only possible through small business development and new venture creation, and not enough young people are entering the entrepreneurial space which will be the lifeblood of job creation going forward,” he says.Jayshree Naidoo, head of Standard Bank Incubator, says the aim of the Step up 2 a Start-up initiative is to instil a culture and mindset of entrepreneurship and wealth creation in the youth, which is crucial to the future development of South Africa’s economy.“I have no doubt that this new initiative to nurture and grow young entrepreneurs will produce real results in a short space of time. It is imperative we instil the right mindset for growth and provide essential support to develop ideas that will grow into highly successful businesses of the future,” she says.