Lingerie makers trained

2019-09-17 06:01
Lauren Thorne, Shona Macdonald and Brendon Neuhaus behind the scenes creating the #Thundaboobs video.

Lauren Thorne, Shona Macdonald and Brendon Neuhaus behind the scenes creating the #Thundaboobs video.

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Shona Macdonald (30) founder of Thursdays Lingerie and Swimwear in Cape Town aims to empower the women of Mitchell’s Plain.

According to Macdonald, the lingerie industry has been on a rapid decline for the past two decades, but she believes it is important to retain these skills locally.

Elizabeth Dounes (77), a retired lingerie expert from Grassy Park, has come out of retirement to train the next generation of bra makers in Mitchell’s Plain.

She says the aim of developing the ladies’ skills is to revive the textile industry.

Macdonald says she is thrilled to be working with a female-owned factory to upskill their team to make the products.

“They have really taken the challenge head-on and have created beautiful lingerie. Our team shows great promise, and I know that with further training and development, it won’t be long until our products are showcased on an international stage.”

Macdonald says the women in training have never made bras before; and are often reluctant to learn how or what the production process is because it takes a long time.

“It’s amazing that all these women have come together to equip a new team of women with skills to empower them.”

Macdonald also most recently launched the fynbos lingerie collection which consists of two types of bras, the Queen Protea underwire bra and the Cape Everlasting wireless bralette.

“We want to encourage young girls to acquire skills that will produce a new generation of bra-makers and textile makers in an area where there are not many opportunities,” she says.

Macdonald also recently launched a campaign on rewards-based crowdfunding platform, #ThundaFund, to give bigger boobs more appreciation.

Through crowdfunding, Macdonald hopes to expand their product offering and size range to be more inclusive of bust-fully blessed women who are not represented in the market.

Macdonald hopes to change the lingerie industry with their proudly South African solution with the help of the strong women by her side.

“I want to raise capital to invest back into my business, but I also want to use the campaign as a platform to educate other women on what crowdfunding is, and how viable it can be as a means of finance for a start-up.

“I am hoping through the success of my campaign, more women entrepreneurs are inspired to upload their own campaigns,” says Macdonald. She says bras are made to empower women, make them feel confident and love themselves. “We want to show women the power of working together.”

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