Elite Powertrade is celebrating 23 years in existence this year.Formerly known as Elite Cash & Carry, the Elite retailer was founded by the late Adam Banderker, and has been a household name for the past 60 years.“Being part of a large buying group, called Unitrade Management Service, we are always able to offer competitive prices,” says manager, Gadija Sasman. “We find when we do our regular trolley-to-trolley surveys that most of our prices are cheaper than our competitors,” says Sasman.Sasman says that Elite Powertrade prices are hard to beat, which benefits the community.According to Sasman, Elite Powertrade does the best it can to source locally produced products.“We believe in investing in the community, therefore, we buy in products from the local home industries,” Sasman says. “By supporting these small traders it stimulates their businesses to grow.”Elite Powertrade offers unique products at their store, where clients are met by hands-on customer services, which adds to their shopping experiences feeling exclusive. “With this year’s birthday celebrations there are lots of weekly prizes up for grabs when shopping at Elite Powertrade in Athlone,” Sasman reveals, mentioning a list of items. “From scooters, wireless Bluetooth headphones, camping lanterns, tool sets, air coolers, fans, cooler boxes, a Raleigh bike, washing machines, deep freezers, blenders and lots of hampers,” Sasman says.“As the saying goes, ‘It doesn’t matter how you say it: E-leet or E-light – the price is always right.’” V Elite Powertrade sends out WhatsApp broadcasts with weekly specials and details of competitions happening at the store to customers on their contact list. To receive these broadcasts send your name and surname to 062 840 9367. Customers can also like their Facebook page facebook.com/elitecashcarry, to be tagged in on their specials, or to become updated on what is new at Elite Powertrade.