Making a fashionable difference

2019-03-26 06:00
Chic Mamas Do Care, a non-profit volunteer based organisation has already raised and donated  more than R6m to charitable causes

Chic Mamas Do Care, a non-profit volunteer based organisation has already raised and donated more than R6m to charitable causes

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What started at her home as a get-together with friends has quickly become a multi-million rand charitable organisation, donating to worthy causes across the country.

Chic Mamas Do Care, a non-profit volunteer based organisation which sells pre-loved clothing donated by residents, has already raised and donated  more than R6m to charitable causes.

“We founded the organisation in 2010 and in the first year, we started in my home. At that time it was an exclusive, private fashion exchange party. We then grew out of my home and moved to a store in Plumstead. We still visited Tokai library where we also held a regular, once-a-month half priced sale,” says founder Abigel  Sheridan.

“Our aim was to get together and swap for charity. It is very good for the environment and we raised funds for charity. We mainly raise funds for early childhood  development, but not exclusively, as we have other projects that we support as well.

”Sheridan says that the organisation is big on literacy, numeracy and school readiness, counselling and lifeskills projects. 

“[These projects] are what is needed, especially in the townships where there is a lot of trauma. We wanted to do something to uplift, especially in the education sphere,” she says.

Chic Mamas Do Care has two stores in Cape Town - one situated in Wynberg and the other in Hout Bay. They also have a store located in Krugersdorp and a group of ‘Mamas’ who do fashion exchange parties in Durban.

Stepping into their Wynberg store, one immediately gets a feel of walking into an upscale boutique that stocks anything from evening wear to accessories and work wear. 

Sheridan explains that each store aims to reach as many organisations as possible and each store’s proceeds support projects in their own immediate community. 

“We have build a wonderful community who understands that we do what we say. We make money out of each and every item. Sometimes we also get left-over stock from designers and boutiques but it is mostly from the community who trust us with their good quality items. They know we are transparent and we make the most for the projects,” says Sheridan.

“We work closely with the projects and know the people who run it and where the money goes.”

Last financial year, the Wynberg store donated R1m to charitable causes.Their first project in 2011 was the sponsoring of an EduTrainer - a container converted into a classroom and to date the stores have donated and raised funds for a number of charities and causes.

“Reusing and recycling clothing- especially these days is very good for the environment, but not only that, we appreciate each item because the profit we make goes to uplifting lives,” says Sheridan.

“We really want to thank our volunteers, customers and supporters who donate the clothing to us because we cannot do this without them.”

As Chic Mamas is one of the beneficiaries of the Perfectly Posh High Tea - presented by People’s Post and Spec-Savers, women attending the event are in for a treat as a special adhoc fashion show will be put together by Chic Mama’s inhouse stylist, Raffy. 

“We are asking the ladies to bring along quality, good condition, wearable items. We would like to request that the items are washed,” says Sheridan.

Chic Mamas also still host their Swap4Charity events where woman are asked to bring items to swap.

  • For more information on the charities they support or their future projects and events or to get involved, visit, email or call Abigel on 083 715 9308.
  • The Perfectly Posh High Tea, is presented by People’s Post and Spec-Savers in support of The LifeMatters Foundation (LMF) and Chic Mamas Do Care, takes place on the morning of Thursday 2 May at the Vineyard Hotel. The theme of this year’s event is “Live your best life” and will feature local comedian Mel Jones as MC; Women’s Health deputy editor, Wanita Nicol; and former singer/songwriter now sought-after keynote speaker on innovation, positive productivity and personal success, Verity Price. Tickets are available from Webtickets at R350. A portion of the ticket sales will fund much-needed educational items used in LMF’s numeracy programmes. Each lady attending the Perfectly Posh High Tea is encouraged to bring an item (or few) of “pre-loved” clothing to help stock the Chic Mamas boutiques. Plenty of prizes will be up for grabs, including vouchers and hampers by Spec-Savers, SSISA, Cosmetix, The Healing Room, The Duchess, FitChef, Chic Mamas, Verity Price, Ruff Tung, African Extracts and more. Each guest will also receive a goodie bag filled with products, samples and vouchers from our sponsors.


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