Mall to turn off lights for Earth Hour

2019-03-26 06:00
LEFT: Najeeba Small-Ebrahim, Marketing Manager at Liberty Promenade reads ‘Ruby and the Powerpals’, an educational tool in the form of a children’s book created by Eskom.

LEFT: Najeeba Small-Ebrahim, Marketing Manager at Liberty Promenade reads ‘Ruby and the Powerpals’, an educational tool in the form of a children’s book created by Eskom.

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“Together, let’s do our part to save the planet.”

This is the stance taken by the Liberty Promenade Mall ahead of Earth Hour to be observed at the end of this month.

The worldwide environmental initiative, Earth Hour, was created by the World Wildlife Fund (WWF) to encourage global citizens to turn off all their electronics, particularly their lights, for one hour as a representation of their commitment to the planet and the acknowledgment of the impact of Global Warming.

Liberty Promenade, in solidarity with the rest of the world, will be switching off their ‘Liberty Promenade’ signage on the building as well as the lighting on the mall’s billboard from 20:30 to 21:30 for Earth Hour on Saturday 30 March.

But that is just scratching the surface on the impact the mall wishes to make on the topic of environmental initiatives. One of Liberty Promenade’s key values is its ongoing commitment to both the environment and its community, and with this, the mall will be spreading a strong message about solar energy while enriching the lives of school children simultaneously – therefore paving the way for Mitchell’s Plain to do their part in saving the planet.

They believe that it is becoming increasingly important for learners and the public alike to understand how they can care for the environment, so they have embarked on a spectacular initiative of their own where 500 solar-powered lights, in the shape of little yellow suns, will be distributed to learners at Cascade and Tafelsig Primary Schools.

Brian Unsted, Liberty Two Degrees’ Asset Management Executive for Liberty Promenade, explains why this initiative is so important to both the mall and its owners: “Sustainability forms part of Liberty Two Degrees’ strategic pillars, whereby taking care of our natural environment and educating shoppers and the public in the preserving of precious resources is what we are committed to. By embarking on this initiative, the youth of Mitchell’s Plain are given the opportunity to learn about sustainability for the betterment of both the community and the environment.”

These little solar lights provide green, cost-free energy, and therefore has no negative impact on the environment. All they need is the sunshine to recharge! They are small, lightweight lamps which the children can carry with them wherever they go. They provide light for studying in the evenings or when walking in the dark, helping with their education and their safety. The lights will encourage families to go the solar power route, which will reduce electricity costs and further environmental damage.


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