Movie provides revolution with wings to fly

2016-08-02 06:00
Jaco Dempsey has thrown his energy behind the #butterflyrevolution which launches this month, which is national Women’s Month.

Jaco Dempsey has thrown his energy behind the #butterflyrevolution which launches this month, which is national Women’s Month.

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The theatrical release of Alison: the movie has brought with it the launch of a campaign to create greater awareness surrounding the plight of victims of abuse.

The #butterflyrevolution will be launched in August, which is national Women’s Month.

The campaign is inspired by the controversial “Real men don’t rape” campaign which was launched in 1999, but instead of singling out men as the abusers, the #butterflyrevolution aims to enable those taking part in the campaign to stand up and play an active role in changing the ghastly reality which many victims of abuse are faced with.

Cape Town resident Jaco Dempsey is one of the men who has decided to take it upon himself to become an advocate for those who struggle to have a voice.

Dempsey is part of the production team which worked on Alison and is one of the architects behind the #butterflyrevolution.

Creators of the campaign chose a butterfly because it is seen as a symbol for femininity and change, while taking it a step further by harnessing the scientific notion of “the butterfly effect”.

“People will join the butterfly revolution and nominate other people (to join). For example, I joined because no matter your sexuality, you should never live in fear. Then I am going to nominate people and we’re going to take the approach of the ‘ice-bucket challenge’ on a nomination basis and then spreading the news, because people don’t want to speak out as they are ashamed of it,” says Dempsey.

The #butterflyrevolution has already recruited a number of prominent local performing artists including Elana Africa, Jack Parow, Kim Engelbrecht, Justin Bonello, Bobby van Jaarsveld, Victor Matfield, Reyaad Pieterse as well as Alison Botha herself.

“The idea is to start with well-known faces, and to eventually open the platform to everyone, so that everyone can start sharing their contribution to the #butterflyrevolution,” says Uga Carlini, executive producer of the #butterflyrevolution.

“We want to remind, inspire and ignite each other by being silently brave or publically revolutionary.”

Dempsey’s passion for the campaign extends further than merely creating awareness. He hopes to see the change being affected. “We need to get more people involved– from all over – to speak up and not be ashamed of what happened, but to speak up about it. Let’s change how society sees us. It is more uplifting. It is pointless going on about statistics and it is all doom and gloom. We are going to take a different approach – very uplifting – to get people to get up and stand up,” adds Dempsey.

He says that although the #butterflyrevolution is a spin-off campaign from the Alison movie, it is not directly related to the film. “This ties in beautifully with the film, and it is Women’s Month. We are just trying to get this out there and hopefully we can spread on from this. We all have women in our lives, whether it is our moms, daughters, wives, sisters or our friends, and I think it is important for men to see that other men get involved in this,” says Dempsey.

He challenged men to be more receptive to the idea of properly protecting women and children and playing an active role.

“Would you want to see your sister, your friend or your mother go through something as traumatic as rape or sexual abuse? No, you don’t want them to. So what are you as a man going to do to stop this? Are you going to join this campaign and stand with all the other men who have joined, or are you going to sit back and not get involved? Men don’t think that it affects them, but it affects every single man on this planet who has a woman in his life.”


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