A group of young and passionate musicians want to make a difference with their socio-politically driven music.The eight-member group, called Doodvenootskap, is made up of musicians from Lavender Hill, Steenberg and Retreat.Judgement, J Fearless, Temple Di Sacrifice, Slang, Ern, Master Hoppie, MasterMind and Brinz Maharajah’s tuneful journey began in 2011, when they had frequent casual gatherings at each other’s homes to compose and record music. The collective’s name, Doodvenootskap, is a phrase that they interpret as “colleagues until death”. “We come from a community with a lot of gang violence and many people die on the Cape Flats. So we decided that we will be colleagues until death. Most people confuse us with a funeral service, but we are not,” says Brinz Maharajah.Their music tackles the negative realities that exist in their communities. But Doodvenootskap is not just limited to one music genre. They display versatility and are able to tap into a variety of genres, from soul, roots, dancehall and R&B to hip-hop, trap, deep house and electronic dance music.They recently released a music video for their song “Run it up”. The song contains messages of encouragement and motivation. “‘Run it up’ means to upgrade, level up and to shift your A game. To become better and develop,” says Brinz. Wanting to reach a new and wider audience by producing marketable music, he thought it would be a good idea to collaborate with record label owner Jah Link from Belhar. “We wanted to branch out, so we met with Jah Link to come up with a marketing strategy,” he says.Brinz says the decision to do a video for the song was inspired by a moment they had in studio. “When MasterMind played the chorus and the beat of the track, we immediately got fired up and decided that was going to be the next video track. I got everyone on board and arranged the track. We knew it had potential to be a hit,” he explains. The music video was filmed on 27 June in an abandoned and broken down building in Muizenberg. Their video was shot without a budget. “Even without money, it is possible to do what you are passionate about. It’s just simply about coming together and working with what you have. What is more important is for the message to go out to the people,” says Brinz.The video was shot by Anton Scholtz and Michael Minnie of Defiance Films and edited by Master Hoppie. The clothing brand d.I.m.b. made a cameo appearance. Brinz reveals the video’s concept is about ambitions, dreams and goals. “From a businessman’s perspective, it’s about leadership and boosting one’s confidence,” he says.V Watch the “Run it up” music video on YouTube or listen to the song on Soundcloud.