NPO in good hands with new GM

2019-02-26 06:00
Lauren Carlyle with some furry friends.

Lauren Carlyle with some furry friends.

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Having spent more than 20 years working in corporates and agencies across Asia, the UK and SA – including financial services, product development, digital media, operations, business development and marketing – the new general manager of Tears Animal Rescue says she now wants to spend her time giving back to those in need, and animals are her calling.

Lauren Carlyle took over the reins as the new General Mananger at Tears NPO on Friday 1 February. Tears Animal Rescue is a non-profit, pro-quality of life organisation whose core aim is to rescue, rehabilitate and rehome abandoned, abused and neglected dogs and cats. They also provide subsidised veterinary support and care and free sterilisations to pets in low-income communities of the Southern Peninsula.

Looking to her journey ahead with the organisation, Carlyle says Tears has a great deal of potential.

“We have an incredible following and a solid brand. We wish to leverage this goodwill and introduce a loyalty programme to reward our members and drive new memberships to the organisation. Our main drive this year will be promoting debit order sign-ups to stabilise our income. Even R50 a month will help enormously. I will be implementing new structures to streamline the organisation and improve efficiencies and controls.

“I will be leading and coordinating the strategic planning functions of Tears to set up new opportunities to raise funds and provide an extended and sustained welfare service to our customers, but specially to deliver on the our mandate to rescue, rehabilitate and rehome animals in need. A critical component in reducing the number of unwanted, sick and abused animals that we’re seeing on a daily basis is to launch a targeted sterilisation and vaccination programme in low-income communities where the need is the greatest.

“We will be improving our website and building an e-commerce back-end so that the Tears community and customers can purchase pet products and merchandise online, which will in turn create a new revenue stream for the organisation. There is lots to do – it’s very exciting,’’ she says.

The mother of three boys studied Business Science at UCT and thereafter spent two years working in South-East Asia and four years working in London before returning to Cape Town 10 years ago. Animals are her passion and she wants to use her experience to help Tears grow to even greater heights.

“I am an animal lover. I have rescued several dogs and cats and more recently a horse which I am currently rehabilitating. I am extremely excited and hugely motivated by the wonderful staff and volunteers at Tears. With the public behind us and plans in place, we aim to see Tears grow from strength to strength this year and beyond, uplifting the lives of animals and supporting residents in our local communities,” says Carlyle.

There are several plans in the pipeline for Tears this year. They will be launching marketing campaigns in the coming weeks and have several events lined up this year.

Carlyle says they rely heavily on public donations and involvement to keep them going.

“We want people to come on board and help us. The best way to help is to visit our website and sign up for a monthly debit order under ‘Get Involved’. This is a gift that keeps on giving. No amount is too small – even R50 to R100 a month goes a long way. All funds raised go directly into supporting our operations to rescue, rehabilitate and rehome animals as well as the veterinary clinics which treat, vaccinate and sterilise hundreds of animals each week. If anyone has veterinary experience we would very much appreciate assistance, especially with our plans to focus on off-site sterilisation and vaccination drives. As we are open 24/7 there are always animals in need of medical care,” she says.V Follow them on to keep updated on their upcoming activities and how to get involved.V Join their volunteer programme – if you can volunteer your time or skills and expertise, get in touch via their website at


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