Online platform

2017-02-21 06:01
Natasha and Michelle Talliard have started an online platform to promote trade producers from Mitchell’s Plain.

Natasha and Michelle Talliard have started an online platform to promote trade producers from Mitchell’s Plain.

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Two sisters, Michelle and Natasha Talliard, have launched an online platform to start rebranding and promoting the positive side of Mitchell’s Plain and Khayelitsha.

In the popular media and imagination, the Cape Flats is often portrayed in a mostly negative light, earning renown only as a place of deprivation and crime.

This inspired the Talliard sisters to dispel the negative impression.

Made in Everywhere, a marketing and brand agency that builds on the sisters’ experience, and on the creative and entrepreneurial spirit of residents, starts off with an eCommerce platform. “The aim of the venture is to highlight and celebrate these forgotten places,” explains Natasha.

The idea is to build a platform for community members to give them an opportunity to showcase their ideas, allowing locals to connect by creating an open space and building interest in developing new places and investing in forgotten ones.

On their journey to find craft producers who fit the criteria, the sisters also met craft producers from other parts of Africa who have settled in Cape Town. These producers were creating various products from art to furniture – which will be showcased on the platform.

The sisters conceptualised Made in Everywhere a few years ago, but the platform only took shape once Natasha earned a place as a fellow at InnoTech, a business incubation and acceleration programme . The programme is run on behalf of Telkom FutureMakers (Telkom’s enterprise and supplier development programme) by the Bandwidth Barn in Woodstock, which forms part of the Cape Innovation and Technology Initiative (CiTi).

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