Painting the town pink

2016-09-20 06:00
Staff from Cansa’s Eikehof Care Home and cancer survivors gathered at the corner of Jan Smuts Drive and Klipfontein Road to launch the “Pink Trees for Pauline” campaign in Athlone on Thursday 15 September.  PHOTO: Earl Haupt

Staff from Cansa’s Eikehof Care Home and cancer survivors gathered at the corner of Jan Smuts Drive and Klipfontein Road to launch the “Pink Trees for Pauline” campaign in Athlone on Thursday 15 September. PHOTO: Earl Haupt

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If you have found yourself driving or walking down Klipfontein Road this week, have you wondered why the trees have been wrapped in pink fabric?

The staff from Cansa’s Eikehof Care Home and cancer survivors gathered at the corner of Jan Smuts Drive and Klipfontein Road to launch the “Pink Trees for Pauline” campaign in Athlone on Thursday 15 September.

They set out to wrap trees in Athlone to raise awareness surrounding the disease and aim to drape every trunk by the end of October with the help of the surrounding community.

Pink trees for Pauline is a non-profit organisation with the aim of raising funds and awareness for all kinds of cancer and to improve the lives of people living with cancer as well as that of their families.

Cansa implemented the project in over 40 towns in 2015.

“After almost four years the biggest reward is still knowing that funds raised in towns are allocated to the cancer communities of those specific towns,” says managing director of Pink Trees for Pauline, Adri Jansen van Nieuwenhuizen.

Cansa’s Eikehof Care Home, situated in Athlone, will be a beneficiary of the funds raised by this project and they are selling packs of material (2m in length) at R50, with 4m packs available at R100 for bigger trees or structures such as pillars, gates, and walls. The home accommodates 23 people from all over the Western Cape. They stay at the care home for six to eight weeks while they are undergoing radio oncology at hospitals in the area.

“Eikehof Care Haven in Athlone is a home away from home for cancer patients who come to Cape Town for cancer treatment,” says Michelle Hill, senior coordinator at Eikehof.

She says the campaign’s pink theme is not isolated to breast cancer, but all forms of the disease.

The fabric will stay on the trees until the end of October.

“We chose Klipfontein Road, because a lot of traffic comes past here and we need people to be more aware and see this is not a disease you can hide from. It is very prevalent in this community and we need to raise awareness about it here,” she explains.

She adds that anyone who is willing to get involved in the project needs to contact Cansa Eikehof Care Home directly on 021 696 6744 and need not only wrap trees down Klipfontein Road, but are welcome to use the purchased material at their place of work, home or school.

“The significance of this road is that we want to bring the community together. This is an artery of this community and this is why we want to raise awareness on this road, so that it is not just hidden like cancer normally is. When people contribute to this project, they will help fight the disease with Cansa by supporting the event,” concludes Hill.

V Registered cancer organisations that want to embrace this project and join in the experience, can send an email to mariza@pinktrees.co.za. For more information about the 2016 Pink Trees for Pauline project please visit www.pinktrees.co.za or send an email to Adri Jansen van Nieuwenhuizen at adri@pinktrees.co.za.

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