Roots and culture in designs

2018-11-06 06:01
Sikelela Kwatsho.

Sikelela Kwatsho.

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Teenagers from Capricorn near Muizenberg are making a name for themselves in the fashion world with their head-turning attire.

Sikelela Kwatsha (19) and Litha Sam-Sam (17) are the brains behind Ubuntu Trends. They started their brand in January. Their designs, which are attracting a lot of attention because of their uniqueness and African style, can’t be missed with their bright colours. Kwatsha says they started Ubuntu Trends for the community, especially the youth, to remind them of their culture and roots in a fast-changing world.

“Our idea was to remind the youth where they come from. Our designs are rich in culture and we use African fabrics a lot because we don’t want our culture to be forgotten. What makes us really happy is that we have managed to reach such an old audience with our clothes. We are our brand. Everywhere that we go we wear our clothes and that has garnered a lot of interest. We want to change our youth’s mindset and they should be proud of their culture. The main idea behind Ubuntu Trends is to change the youth’s minds about clothes or fashion and to be an example to them because we wear our clothes with pride. We are proud of where we come from and we want everyone to feel that way,” he says.

Kwatsha, who is currently studying graphic design, says he is the main designer whilst Sam-Sam is the one with the entrepreneurial skills.

“We are such a good pair and we work so well together. We also have two other members, Avumile Maholo (16) and Avuyile Ngaleka (14), that we work with. We are passionate about the youth so we wanted to create something that they will like and we are glad that they like every garment. We also started Ubuntu Trends to develop our communities. We can’t sew, so when we design something we get local people from our community to sew and that is how we give back in our community as well,” he says.

Starting from nothing, they sell muffins to make money to buy the essentials they need like sewing machines and other items. “Let me just say we are creative people. We also love dancing so we do quite a few other things that help us raise money. We host a lot of different things in our community to help us raise money,” says Kwatsha.

With no signs of slowing down any time soon, they have been approached by a local business to open a shop in Muizenberg. “We are really excited and looking forward to this. It will take Ubuntu Trends to a whole new level and we can’t wait to see us grow,” says Kwatsha.

V To see more of their designs, visit www.­ubuntutrends.­com.


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