Safety measures, to help ensure that both locals and visitors have peace of mind while in the CBD during the festive season have been put into effect by the Cape Town Central City Improvement District (CCID).The festive season is a time when the CCID’s Safety and Security Department intensifies its efforts due to the added influx of visitors into the Central City, the CCID says in a statement. In line with this, the department has launched its 2018/19 crime prevention and public awareness “Stash it, don’t flash it” campaign.Safety and Security manager Muneeb Hendricks says: “Our plan is to ensure that both local and visiting holidaymakers stay safe in the CBD are all in place. Our main focus for the CBD is to reduce the opportunity to commit crime in the first place. The Central City is a popular venue for partygoers and others looking for entertainment and, during the festive season, even more people come to the CBD to enjoy themselves. “Unfortunately, as in any busy downtown, crafty criminals also look for and find opportunities as people are in holiday mode, enjoying their ‘down time’, and may not be as vigilant as they normally would. This is exactly what the ‘Stash it, don’t flash it’ campaign seeks to address – educating members of the public on how not to become victims of crimes.”Elements of the campaign include a display of street-pole posters reminding people to be aware of theft out of vehicles, pickpocketing and ATM fraud. Flyers containing top personal safety tips as well as brochures with more detailed information are also distributed by CCID-branded teams in areas that are prone to these types of crime.A newly introduced element of the campaign is the “Find Me” concept – an initiative aimed at encouraging members of the public to familiarise themselves with the CCID public safety officers (PSOs), who work around the clock throughout the CCID footprint.Hendricks explains: “Easily identifiable in their black uniforms with bright green CCID-branded bibs and caps, we encourage anyone needing assistance to ‘find’ one of our officers as they are the most visible presence of the CCID in the Cape Town Central City. These PSOs are on the streets to keep you safe – make sure to find them.”This year’s campaign and festive season safety plans will focus on theft out of vehicles, pickpocketing and ATM fraud.Hendricks elaborates: “These are the three most prominent types of crime that we are targeting once again through our campaign and festive season safety plans with our Law Enforcement partners within the City of Cape Town and the South African Police Service.”In addition, throughout the four-month festive season (from December to March), the department will deploy an additional festive season team of 15 PSOs to add to the 270 PSOs deployed 24/7, 365 days a year on a rotational shift basis. The additional 15 PSOs will be brought in from 16 December to 16 March 2019 to cover the increase in night-time entertainment associated with the festive season in general, as well as major events happening in the CBD at this time of year.