Schools get art boost

2018-05-08 06:01

This year, Woolworths celebrated its 15-year partnership with the acclaimed annual Design Indaba Festival.

Woolworths is passionate about design and innovative thinking, so the sponsorship of the festival has always been a natural fit.

As a means of commemorating this milestone, Woolies donated R15 000 in art and design supplies to 15 underresourced schools in the Western Cape, Gauteng and KwaZulu-Natal. Among these schools were Cedar High School, Chris Hani High School and Alexander Sinton High School.

Research has shown that fostering creativity doesn’t just increase children’s potential of being artistically inclined, but it also helps them to develop mentally, socially and emotionally.

Creating art helps to boost children’s ability to analyse and problem solve.

“We’re committed to design education, and we’re hoping that contributing towards art supplies will help spread the love of art and design in the hearts and minds of our children,” says Charmaine Huet, chief marketing officer at Woolworths.

“Woolworths and Design Indaba share a passion for creativity and innovation, and we are truly proud to have been sponsors for 15 years.”


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