Show some love for local labels

2016-04-19 06:00
A model showcases some of the designs that are being promoted through the Wear South African campaign to encourage South Africans to buy local brands.

A model showcases some of the designs that are being promoted through the Wear South African campaign to encourage South Africans to buy local brands.

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Wear South African, an initiative of the Southern African Clothing and Textile Workers Union (SACTWU), continues to gather momentum.

They are in their third year and are sending out a strong call to encourage all South Africans to get behind the movement and become a Local Label lover.

The Wear South African campaign was designed to promote the local design and manufacturing sector.

The campaign encourages South Africans to check the labels of the fashion items they purchase in order to rekindle an awareness and appreciation for all things created in South Africa by South Africans. This includes bags, shoes, jewellery and millinery as well as inner and outer wear.

Spreading the word about wearing South African brands, they have been to the Blue Route Mall in Tokai and the V&A Waterfront.

On Saturday they will be at Tyger Valley Shopping Centre.

The project co-ordinator for the Cape Town Fashion Festival (CTFF) and Wear SA, Wayne van der Rheede, says there’s a wealth of beautifully made options already available in stores and online.

“With this campaign we just want to encourage more people to look at the labels they buy and then share their love for local with as many people as they can.

“In this way, we are looking to spread the message and ignite a passion for local, which in turn can continue the renewed and sustained growth of our own clothing design and manufacturing sector.”

To make this a reality, Wear South African suggests everyone does a wardrobe audit, checking just how many of their clothes are actually made in South Africa.

People are encouraged to post pictures of their favourite, funkiest, weirdest, most memorable local label pieces via social media – Twitter, Facebook and Instagram.

Join the movement by following @WearSAOfficial and #LLL #LocalLabelLover

For more information visit

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