Smashing broadcasting barriers

2019-09-03 06:01
Refilwe Moloto

Refilwe Moloto

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Cape Town’s longest-running talk radio station, CapeTalk, has unveiled a major change to its daytime lineup.

The station is appointing business analyst and media maven, Refilwe Moloto, as its new breakfast show host.

The move is significant as Moloto becomes the continent’s first black woman to anchor and host a commercial talk radio breakfast programme solo. Moloto takes over from Kieno Kammies who moves to a new daytime slot while he pursues his studies and other business interests.

The change forms part of a larger brand refresh for CapeTalk which went to air in October 1997.

The changes will be driven by brand new imaging as well as an integrated marketing campaign.

CapeTalk will reaffirm its position as the Mother City broadcaster which never shies away from tough and transformative conversations.

“Refilwe is known to the CapeTalk audience. She has been hosting Upfront with Refilwe Moloto and prior to moving in behind the mic she was a weekly business contributor on Afternoon Drive. Refilwe has proven to be very popular with our listeners who value her wit, her expertise when it comes to finance and her unique take on the news of the day. Refilwe is warm, charismatic and versatile,” says Tessa Van Staden, CapeTalk station manager.

Van Staden adds: “We are incredibly proud to be making talk radio waves by providing a platform for a talented, highly accomplished and intelligent woman to set the agenda.

In fact, Refilwe joins a small club globally in this regard. I would like to thank Kieno Kammies for driving breakfast on CapeTalk over the last eight years. We’re looking forward to Today with Kieno Kammies which will start daily at 09:00. Kieno will continue using his contacts for good by assisting listeners when they battle bureaucracy or when they are stalled by red tape.

“It’s a thrill to be taking on the morning drive, and the momentousness of this African milestone is not lost on me.

“It was an honour to build a truly special show from scratch, along with our Upfront with Refilwe Moloto listeners, and I’m excited to continue those informative, challenging and insightful discussions, with all the news and views you need to kickstart your day. We leave no question unanswered on Breakfast with Refilwe Moloto – we’re looking forward to delivering a show where curiosity is rewarded,” said Refilwe Moloto.

In addition to analysing and reflecting current affairs Breakfast with Refilwe Moloto will feature Refilwe’s Top 3. This daily feature at 07:27 will see Moloto share the three business stories listeners need to know as they start their day.

Listeners can look forward to Moloto’s considered opinions peppered with the audience’s perspectives on local news and a range of international updates.

Moloto is an accomplished businesswoman who has more than 15 years’ experience as a strategic and economic advisor working in emerging markets research, broking and asset management in Johannesburg, New York and Cape Town.

More recently, Moloto founded Ambassador Advisory – a public and private sector advisory and investment firm.

Moloto joined the CapeTalk family in 2017 as a weekly business contributor on the John Maytham show for a segment called Business in Africa. In March 2019, she becomes the host of the nine to midday show Upfront with Refilwe Moloto. Following various stand-ins on breakfast, Moloto has honed her broadcasting skills and in September 2019 she becomes Africa’s first talk radio breakfast show host (in commercial radio) presenting Breakfast with Refilwe Moloto weekdays 06:00 to 09:00 on CapeTalk.

The station – considered a reliable, trustworthy and caring member of the family by its audience – has progressed greatly from the late 90s start-up at the then Pepper Street studios. The station took to air with actor John Maytham behind the microphone on the morning of 14 October 1997.

The station has amassed a loyal terrestrial, online and social media audience and is known for providing credible and balanced news while challenging those in power.

The new daily Monday to Friday line-up, which has taken effect from yesterday (Monday 2 September) is:

. Early Breakfast with Abongile Nzelenzele from 04:00 to 06:00,

. Breakfast with Refilwe Moloto from 06:00 to 09:00,

. Today with Kieno Kammies from 09:00 to 12:00,

. The Xolani Gwala Show from 12:00 to 13:00,

. Lunch with Pippa Hudson from 13:00 to 15:00,

. Afternoon Drive with John Maytham Show from 15:00 to 18:00,

. The Money Show with Bruce Whitfield from 18:00 to 20:00,

. Tonight with Lester Kiewit (Monday to Thursday) from 20:00 to 22:00,

. Late Nights with Aubrey Masango (simulcast) (Monday to Thursday) from 22:00 to 01:00.

V For the latest news and information from CapeTalk visit: www.capetalk.co.za.

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