Unite to fill up hungry tummies

2018-05-15 06:01
From left: Andrew Millson from Food Lover’s Market, Wesley Browne from Rugani, Andy du Plessis from FoodForward SA, Andrew Trow from Simpl. Juices, Brian Berkman from Tru-Cape and Brian Coppin, CEO of Food Lover’s Market, at the media event.PHOTO: luvuyo mjekula

From left: Andrew Millson from Food Lover’s Market, Wesley Browne from Rugani, Andy du Plessis from FoodForward SA, Andrew Trow from Simpl. Juices, Brian Berkman from Tru-Cape and Brian Coppin, CEO of Food Lover’s Market, at the media event.PHOTO: luvuyo mjekula

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“Think about children who are at school right now on an empty stomach ... pregnant women whose babies lack nourishment before birth.”

This is the message from Andrew Millson of Food Lover’s Market, as the retailer and its partners call on the public to join the fight against hunger ahead of World Hunger Day on Monday 28 May.

The companies met with members of the media at Epping last Tuesday to spread the word. It was announced that Food Lover’s Market and partners FoodForward SA, Tru-Cape Fruit Marketing, Rugani and Simpl. Juices are pushing to collect enough money to feed one million hungry people this Hunger Month (May).

This is against the backdrop of recent research findings that more than 14 million South Africans go hungry every day.

Last year, Food Lover’s Market and FoodForward SA managed to raise R243 937 which contributed to feeding 280 000 individuals during Hunger Month.

With new partners on board this year, they are aiming to better last year’s feat.

Millson calls on the public to contribute by purchasing selected products in store to be able to contribute a meal towards one of the 14 million people.

The products include a 1.5kg bag of apples or pears from True Cape, a 3kg bag of carrots or a 750ml veggie juice from Rugani and any 1.5l juice from Simpl. Juice. Bought between 1 and 28 May, the products will contribute the 79 cents FoodForward SA needs to provide one hungry South African with a meal. In addition to the month-long in-store campaign, Food Lover’s Market will donate 1% of its overall sales on 28 May towards the Hunger Month initiative.

Millson says Food Lover’s Market is in the process of setting up relationships with charity organisations in order to donate food and provide meals to the hungry.

FoodFoward SA managing director, Andy du Plessis, says the staggering statistics indicate that food insecurity is a real problem faced by a significant portion of the SA population.

“With the help of Food Lover’s Market, their generous partners and shoppers, we can help address this problem with the funds raised through the World Hunger Day campaign,” he says.

Du Plessis explains that without proper nutrition, children from birth to six years face the risk of being stunted for the rest of their lives. FoodForward works with retail stores and beneficiary organisations as well as farmers to obtain donations to ensure that vulnerable people are fed nutritious food.

Tru-Cape managing director, Roelf Pienaar, says: “Tru-Cape is proud to be associated with Food Lover’s Market and the goals held by the Hunger Project.”

Rugani’s marketing manager, Wesley Browne, says: “Rugani is proud to partner with FLM for this World Hunger Month campaign, in order to increase awareness of how, through organisations like FoodForward SA, South Africans can reduce food wastage and provide a meal for someone in need.” He says Rugani has already taken steps and invested significantly in order to reduce food wastage by producing veggie juices from the “ugly veggies” which normally would not end up being sold as first-grade produce despite being just as nutritious and tasty as the rest of their veggies.

Says Andrew Trow from Simpl. Juices: “The campaign raises awareness of this worldwide problem as well as raising funds to provide meals to the poorest communities. It is a very positive initiative and we are glad to be able to be a part of it.”

V Members of the media and social media influencers have been encouraged to join in the fight against hunger by supporting Hunger Month with the following hashtags: #WorldHungerDay #hungermonthsa and #foodloversmarket.

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