About 40 women from across the city attended a free digital marketing and business development workshop held at Colab Training Solutions in Woodstock on Saturday 23 November.The event titled #SheMeansBusiness, focused on the use of social media for marketing purposes and catered for women in disadvantaged areas.Suraya Williams from Mitchell’s Plain was one of the participants. She says she is now more aware of what she posts on social media. Ferouza Hendricks from Athlone says they had gained valuable experience, learning about skills needed for growth of a business online.Bibi Fatima Patel, from Siyafunda Community Technology Centre was a facilitator. She says there is a gap between women and the digital world. She says women were eager to learn and have a lot of potential to get to grips with technology.Host Tasneem Khan, owner of the Colab, said participants already asked for another workshop, “so that their friends and family can attend.” She says some admitted that they did not know most of the features they were taught including the use of WhatsApp Business. “We are here to uplift each other. Don’t let anyone make you believe that your business is too small, or you are too young or too old to be successful,” concludes Khan.