Every picture tells a story

2015-07-09 06:00

AS part of our publicity alignment programmes, I often purchase and review travel and leisure publications to ascertain the topics and themes journalists write about and then determine if we can win the publication over to do a feature or item on the greater South Coast.

What is interesting is that nearly all the respected publications do have sections dedicated to photography. Invariably they print reader submissions of classic shots and in many instances they offer some great prizes for selected or winning photographs.

This thus presents an amazing publicity opportunity.

I have no doubt that in our district we have many outstanding amateur and professional photographers who have or want to have a brilliant portfolio­ of photographs of our wonderful ocean and terrestrial landscapes and within which a variety of human and natural studies can be undertaken.

We are not in a position to enter photographic competitions as described above as it is the photographer who needs the credit and accolades that accrue. What we do suggest is that our passionate photographers contemplate submitting their shots of our destination to the various publications. Each published photograph is often worth hundreds of words.

Our coastal and rural environs are full of photographic bounty and there is no doubt that photos submitted to publications and even posted on the internet can go a long way in selling the assets of our area.

We also have a photographic library for possible use in our marketing tools so if any photographer would like to donate their favourite South Coast photos to us (we will acknowledge them in publications) we will be grateful.

In closing, imagine the publicity value Britain, and in particular London, received through photographer postings of those millions of synthetic red poppies surrounding the iconic Tower of London to commemorate the devastating World War 1.

On the home front how photographed and story lined was that fly over by a Boeing at the Rugby World Cup Final in 1995.

It is clear that an image in time can illicit huge interest in an event, a moment in history, that special occasion and a place. We are a photographer’s paradise so I guess this is a bit of an invitation for all photographic junkies and the public in general to positively portray our destination using publications and the modern communication avenues.

I had better get clicking on my somewhat outdated cellphone - who knows I could end up winning some inconceivably expensive camera in the process

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