ABW organisers happy with event

2016-05-12 06:00

DESPITE complaints and debates on the standard of Africa Bike Week 2016, organisers said they were happy with the event.

Paul De Jongh, Harley-Davidson Africa Country Manager spokesperson, said the budget for this event was increased from last year.

“We were very happy with this year’s event and increased our budget spend. Some of our partners unfortunately, had less resources to invest, so we needed to work smarter with regards to the site layout and related expenses, while at the same time still ensure first-class entertainment at zero cost to attendees.”

“The Parlotones on Thursday, Blackbyrd on Friday and Majozi on Saturday certainly provided the right quality in terms of entertainment, which was better attended than previous years,” said De Jongh

The demo fleet of Harley-Davidsons was the biggest in the history of the event.

“We introduced incentives for participation for the first time at the event. For example, if people completed a demo ride they received a 15% discount voucher for event merchandise. Most importantly, the event remained free for those who registered online,” De Jongh.

De Jongh said, regarding the number of bikers taking part in the mass ride, that last year the numbers were the same, with more than over 1 000 participating.

The ticketing system did not influence the number of attendees.

“If people registered online before 20 April they could enjoy the event for free.

“A total of 7 500 people registered online and had free access to every area of the event for the entire weekend,” he said.

De Jongh said the ticketing system assisted with security, food and beverage resources, demo vehicles, staffing and stock in a more efficient way.

“All these things form a critical part in hosting a successful event for our ABW fans and it addressed critical areas that people asked us to improve compared to previous years,” De Jongh

“We will continue to provide the biggest and best motorcycle event free of charge in the future through the online registration tool and we believe it will continue to help us plan and improve so that customer expectations can be met,” he said.

Ugu South Coast Tourism said in a statement released on Tuesday, that it was another successful event as close to

50,000 visitors came to experience the world of Harley-Davidson and soak up its philosophy and lifestyle.

Tourism said the aftermarket merchandise area was well supported with 40 vendors offering additional items for bikers and non-bikers and a variety of food vendors and restaurants in and around Margate provided much-needed sustenance for all to enjoy.


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