Adding to events

2017-08-31 06:00

AT the recent Ingeli Show in Harding a pleasing aspect of the event was the hosting of a leg of the National Off-road Motor Bike Championships. The area around Harding is ideal for off the beaten track competition like this and many participants came from all over South Africa to garner much needed ranking points and to enjoy the country hospitality in the Umuziwabantu area.

For events that have limited budgets and less pulling power than mega events I often encourage promoters to have “piggy back” sub events that can lock in more feet on site and also add publicity for a certain area.

In Harding there was already set up support infrastructure which is certainly of interest to sport and adventure event hosts wishing to keep their own budgets to reasonable levels and not duplicate costs.

People are wary of the “same old, same old” so innovation and inclusion of new draw cards (such as regional or national competition) affords events more scope to satisfy their exhibitors, sponsors, attendees and media. Conferences specific to an event type can also reinforce the appeal of the occasion.

This I guess is why the International Olympic Committee (IOC) over the l past few games have been accommodating new sport codes and post games the Para Olympics are held in the same city.

There are literally hundreds of lesser known sport and leisure codes that have many hundreds of active participants at their national competitions and we are looking at sourcing these organisations to prop up our out of season tourism and to assist certain local events in gleaning a stronger presence and value adding for our visitors and locals.

There is that cliché “thinking out the box” and certainly events that constantly reinvent themselves or harvest value adding elements to their programmes have a much better chance of sustaining and remaining of interest.

Our Ugu district is an ideal platform for year-round events – after all our tourism relies heavily on them.


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