Africa Travel Indaba 2018

2018-05-17 06:00

SOUTH Coast Bike Fest is concluded and we at Ugu South Coast Tourism are onto the next promotion — the Africa Travel Indaba in Durban from 8-10 May.

This exposition is the pinnacle destination and tourism trade event at which tour operators, buyers, travel media, bloggers and other influencers are exposed to countries, regions and areas like the South Coast.

Most of the stands comprise of tourism products ever eager to sign up business and negotiate deals.

Naturally government agencies responsible for tourism will be there, so there is a large amalgam of private and public sector in attendance.

Our role will be to profile our destination and its constituent areas and towns and to bring to the attention of enquirers the variety of touring options and experiences on land and at sea.

Within this context, we can also highlight their preferences in terms of hospitality and services as offered by our members who are within our Southern Explorer Route Guide which has just been printed.

This year Tourism KwaZulu-Natal will be focussing on the province’s tourism routes of which the Southern Explorer is one — we will also promote our hinterland Great Drives Out brand which is included in the 2018 edition.

We intend to cement relationships with the media to secure positive publicity and have them personally visit the greater South Coast.

Tour operators will also need to be briefed as to what sort of itineraries offered here will suit their customer expectations and again we will be inviting them to tour our district and source product partners in that process.

After the Indaba, we will be immediately activating our Sardine Season campaign as a means of boosting our mid-year tourism.

One forgets that almost every three months we are into yet another season so the foot cannot release from the promotional pedal.

There are signs that our Easter holiday period was much better than expected, so let’s look forward to another during the forthcoming sardine season.


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