All-new Ford Focus makes world debut

2018-04-19 06:00
PHOTOS: sourced

PHOTOS: sourced

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FORD has delivered the global public debut of the all-new Ford Focus.

The fifth-generation model arrives in South Africa in late 2018.

Following closer collaboration with customers than ever before, the all-new Focus has been developed from the ground.


The most sophisticated range of Ford driver assistance technologies ever offered to Ford customers is seamlessly integrated to enable an intuitive, stress-reducing and refined driving experience says the automaker.

Advanced technologies include:

Adaptive Cruise Control (ACC) now enhanced with Stop & Go, Speed Sign Recognition and Lane-Centring for effortlessly negotiating stop-start traffic.

Ford’s Adaptive Front Lighting System with new camera-based Predictive curve light and Sign-based light that pre-adjust headlamp patterns for improved visibility by monitoring bends in the road and — for the first time in the industry — road signs.

Active Park Assist 2 that now also operates gear selection, acceleration and braking to enable fully-automated manoeuvres at the push of a button.

Ford’s first Head-up display (HUD) to be offered in Europe, will be helping drivers focus their attention on the road ahead.

Evasive Steering Assist, a segment-first technology that helps drivers steer around stopped or slower vehicles to help avoid collisions.

The new Focus remains true to the nameplate’s 20-year legacy of class-leading driving dynamics, further enhanced with the first Focus-application of Continuously Controlled Damping (CCD) technology for the independent front and rear suspension systems; new Drive Modes; an isolated rear subframe for greater refinement; and Ford-patented spring technology.

The occupant experience is enhanced with comfort and convenience features including FordPass Connect embedded modem for connectivity on the move and a new Wireless charging pad for compatible smartphone devices.


Powertrain options include a further optimised version of Ford’s multi-award-winning 1.0-litre EcoBoost and new 1.5-litre EcoBoost petrol engine, both enhanced with Ford’s industry-first cylinder deactivation application for three-cylinder engines.

New 1.5-litre EcoBlue and 2.0-litre EcoBlue diesel engines deliver ultimate fuel-efficiency, and a new intelligent eight-speed automatic transmission adapts shift patterns to driving style, and is controlled using a rotary gear shift dial.

Joe Bakaj, vice president, Product Development of Ford Europe said: “Our all-new Ford Focus is the pinnacle of technology and driving appeal in its segment.

The chance to build a completely new car from a fresh piece of paper does not come around often.

We grabbed it with both hands, to develop the best mid-size family car that money can buy.”

Unveiled in five-door hatchback, wagon and in selected markets four-door body styles, Ford says the line-up ever is offered with exclusive personalities to complement the broadest spectrum of mid-sized car customer aspirations, including the stylish Focus Trend and Titanium, sporty Focus ST-Line, upscale Focus Vignale and the first Focus Active crossover.

The all-new Focus is the first vehicle globally to be based on the firm’s new C2 platform designed to enhance crash performance, deliver more interior space for the company’s mid-size models without negatively impacting exterior dimensions, and support improved aerodynamics for better fuel-efficiency.

The firm says best-ever craftsmanship and quality is delivered following a €600-million investment at Ford’s Saarlouis assembly facility in Germany.

Ford has sold almost seven million Focus cars in Europe and more than 16-million around the world since the game-changing first generation Focus was introduced in 1998.

Steven Armstrong, group vice president of Europe Middle East and Africa said:

“Focus has been our heartland in Europe for two decades.

“Leading the pack for design, technology and driving fun, it encapsulates everything our customers love about Ford.

“With mid-size family cars accounting for almost one-in-five sales across Europe last year, Focus remains as important as ever to our company and our customers, which is why we’ve put so much energy into developing an all-new model that is among the very best cars we’ve ever produced.”

— Wheels24.


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