And the visitor says...

2018-02-08 06:00

IN December 2017, our staff, in conjunction with helpers from the WESSA Beach Stewards Programme, conducted a visitor satisfaction survey in Ramsgate, Margate and Hibberdene, and the South Coast did very well thank you!

Some 94% indicated that they would more than likely return here for the holiday. It is our great beaches and value for money, folks.

They were also happy with the cleanliness of the beaches! This is a high market retention and return prospect. 92% showed satisfaction with beach and visitor information staff and 91% were pleased with the beach activity options, family orientated activations and events, something the South Coast is famed for during our holiday seasons.

And 90% gave a good satisfaction level in terms of accommodation and given our variety of things to see and do, 83% felt that there is ample choice based on their preferences. We continue to add new experiences, like the enjoyable cultural outings in rural areas through our Great Drives Out brand. 98% found the attitude of VIC staff and residents on the plus side.

Well done, South Coasters, we did better than the grumpy gang may wish to think!

Only five percent felt that product information was lacking. The rest gave us the big thumbs up. All they need to do is check out our website for the Southern Explorer Route Guide, or take a hard copy of the guide and also call in at any of our friendly Visitor Information Centres.

Nine percent of respondents were not satisfied with the presentation of ablutions and five percent were not happy with the security. These are aspects that we do keep an eye on so that higher levels of satisfaction are achieved.

The final analysis of the sampling suggests that as a destination, the South Coast is still a worthy holiday option. We cannot be complacent about this set of indicators, hence our commitment to our visitors is to ensure holidaymakers have a sunny, happy and safe time in our
subtropical pleasure land.


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