Being at the top

2016-08-11 06:00

LAST week it was announced that one of our home-grown companies, The Beekman Group, won the tourism category at the KZN Top Business Awards, which is an outstanding accolade for the Port Shepstone company.

Some time ago in the media somebody questioned the impressiveness of our tourism sector and whether or not we are a top class tourism destination. I suppose all one can do is look at the facts.

Besides The Beekman Group achievement, our hospitality and adventure services sector has recently won global and national awards and we await the latest announcements for the competitive Lilizela Awards for which a number of properties have been put forward for recognition.

We have two of the world’s top 10 dives sites and with the Marine Protected Areas coming on stream we will become one of the continents more environmentally conscious destinations. Our seven Blue Flag Beaches are the highest number of permanently managed in South Africa and these beaches meet with exacting international standards.

Adventure and endurance activity locations on the coast and inland are rapidly gaining status as ideal places to train and compete and this is an excellent platform from which to bring regional, national and international events to the area.

The coast’s surfing beaches are recognised as being of the best in the Southern Hemisphere and our golf courses regularly host top notch events for both professional and amateur golfer.

Our South Coast Dezzie Raceway is now firmly on the motor sport calendar and from a film tourism perspective, our destination has been the location for nearly a dozen movies in the last year or so.

If one links the above to the fact that SafariNow considers the South Coast as South Africa’s most popular value for money family destination. It is clear that there is a great deal we can be proud of and certainly we promote these pluses at every opportunity.

We aspire to be at the top in as many tourism and leisure spheres as possible and as such working closely with the private sector’s positive strivers is part of that proactive approach.

As one season has ended, we are now focusing on our end-of-year seasons and pushing our pluses at the consumer shows we will be attending.


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