Bittersweet experiences on Black Friday

2018-12-06 06:02
Black Friday customers queue outside the Game store at Soutcoast Mall to take advantage of the discount prices.

Black Friday customers queue outside the Game store at Soutcoast Mall to take advantage of the discount prices.

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SCORES of shoppers laced malls and shopping centres all over the South Coast on Friday for Black Friday as stores offered ridiculous discounts, including up to 50% discounts at some stores.

The Black Friday craze hit South African shores for the third time this year and while some customers said they could not believe the bargain prices, others felt the discounts were less each year.

At a local shopping mall in Shelly Beach, one of the shoppers said they did not see much of a difference in prices this year. Customers also said they found more discounts at clothing outlets rather than food and other utilities on the day.

“It’s all the same here, where there were any discounts it was for stock that we hardly ever need so I ended up paying the normal prices,” said a customer at a retail food outlet.

Marketing manager at Shelly Centre Kirtsin Rowbotham said: “Shelly Centre had growth in our visitors by comparison to Black Friday in 2017.”

“We can assume that this increase in participation in the sale of the year is a result of the pressurised economy consumers are faced with, and that consumers are attempting to save on both their basic home consumables as well as their luxury purchases,” said Rowbotham.

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