LAST Friday, volunteers from Coca-Cola Beverages South Africa (CCBSA) rolled up their plastic gloves and picked up litter at Margate beach. This was part on an ongoing national campaign where the beaches of Durban, Richards Bay, East London, Port Elizabeth and George were also cleaned.CCBSA Coastal Division spokesperson, Nolundi Mzimba, said the clean-up was part of a project that was established by Ocean Conservancy, a non-profit organisation in the U.S. in 1989, to help protect marine life. “The initiative soon spread and today the International Coastal Clean-up takes place around the world on the third Saturday of September each year,” said Mzimba. She said the initiative is a chance for CCBSA employees to make a tangible difference to the environments in which they work, live, and play.“It’s also a chance for our staff to engage with pupils who take part in the Schools’ Recycling Programme, which is a proud initiative of CCBSA. “The Schools Recycling Programme creates a generation of South Africans committed to ensuring that discarded waste does not end up as litter in the ocean, or as waste in a nearby landfill site. “Through the programme pupils in various regions are encouraged to reduce, reuse and ultimately, recycle their litter and rubbish in order to create cleaner communities. We’ve also found at previous clean-ups that the public have pitched in to help,” said Mzimba.