Chamber members and guests were treated to presentations by the CEO of South Coast Tourism, Pelisa Mangcu, and the CMO of Proudly South African, Happy Ngidi, at the final business breakfast for the year recently.Mangcu outlined her vision and focus areas that she was confident would place the South Coast firmly on the “must see” list of local and international tourists. She also touched on the opportunities that were available to service providers in the local economy, particularly the burgeoning “MICE” (Meetings, Incentive, Conventions and Exhibitions) sector. She also committed herself to building stronger links between the tourism and other sectors of the local economies, to ensure that maximum benefits accrue to the district.Ngidi spoke about the active role Proudly SA is playing in correcting the negative narrative we are currently experiencing as a country. One of the primary campaigns is the “Buy Local” initiative that aims to encourage consumers to actively seek out locally produced goods and services. She said there were many good news stories amongst the SA business sector that are not being highlighted. She encouraged local businesses to join Proudly SA to enhance the project of turning SA into the country we all can be proud of.