Come hell or high water

2017-12-21 06:00

OVER the past few weeks a number of media houses have been providing news that the domestic tourism season in South Africa looks to be down on the 2016/2017 holidays. It is not surprising given that the economy is in a shattered state, unemployment is worryingly high and sociopolitical uncertainty dominates the media waves.

Down here we like the other tourism orientated destinations are not immune to this reality however we continue to promote our varied and worthy attractions and products as very much suited to the hard pressed wallet. We are not an expensive place to visit and as such I am confident that the market will realise this during the weeks ahead. There is no way that the local tourism sector is going to take our national circumstance lying down. Hospitality providers have been creative in their pricing and incentives and have also been pro-active in offering various and generous packages (e.g. golf) that will appeal to our various markets and at this time of year those with families. The South Coast no matter what will put its best face forward and with our extensive events calendar from Scottburgh to Port Edward providing much choice for our guests, come hell or high water we intend to make their stay as rewarding as possible. Talking of water, even though we have had generous rains of late, the recent drought has not been fully overcome and many of our province’s dams are still low. It is appropriate then for us all to remain water conscious and have that spare supply on standby. As I write the weather is yet to show a more favourable hand but by the time that most visitors are here, we will have blue sea and sky days that will lighten up the festive spirit. Please drive safely and consume alcohol responsibly so we all can have a sunny and safe time and may 2018 be better for all.

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