HEARING loss is about much more than a reduced ability to perceive sound. Whether the loss is gradual or sudden, many people who are hearing impaired disconnect from the world around them. Often, people with hearing loss withdraw from their social lives and are too embarrassed to ask family and friends to repeat themselves over and over again. They might be afraid they misunderstand a conversation and answer with wrong or embarrassing comments. You might be suffering from hearing loss and in many cases it happens so gradually, you might not even be aware of it. One of the first signs that your hearing might be deteriorating is difficulty to understand speech in noise. There is hope. The Ear Institute has been treating people with hearing loss for over 40 years. With 22 Ear Institutes across South Africa and Namibia, access to hearing is within anyone’s reach. The Ear Institute offers hearing care for your family and makes a visit to their facilities hassle-free. From easy access, safe and free parking to a free cup of coffee, every appointment is a pleasurable and hassle-free experience. Cleaning services are done in-house for patients not to be inconvenienced by being without their hearing aids. Ear Institute focus on hearing care for people. Client service, after-sale services, receptionists, professionals and audiologists receive regular training to ensure they have the latest information and the patients’ needs at heart. In addition, the Ear Institute offers a 30-day, money-back guarantee - you only pay if your hearing improves and you are completely satisfied. September is Deaf Awareness Month and we would like to offer you a free hearing screening. Present this article at any Ear Institute during September to qualify. Enjoy life to the fullest again. Find your nearest Ear Institute on www.earinstitute.co.za or phone 0861 10 20 30.