Events conundrum

2016-10-27 06:00

THIS item is written from the Sport and Events Tourism Exchange in Pretoria. This gathering of eventers, government and tourism organisations covers many aspects of eventing within the context of destinations and tourism beneficiation.

One of the interesting discussion points here is the role of government agencies and entities in the presentation and funding of events and to what extent events could, or should, be funded from state coffers.

The easy aspect of this discussion is that if an event brings in hundreds and preferably thousands of overnight visitors into our area then more direct tourism benefit will accrue.

The scale of funding from organisations such as Ugu South Coast Tourism is dependent on the measure of tourist spend that accrues to the local economy. This is why we have reinvested in the new South Coast Bike Fest in 2017.

The government rationale is that events should within three or so years should be self-sustaining with further investment being sourced from the private, rather than the public, sector.

This principle does have certain merit, however, a well-resourced event with continued injection of public funds should be an open consideration, especially if the tourist spend ends up being anything above 20 times that of the investment from the public purse.

The other consideration is that many events such as our seasonal beach activations may not necessarily be a singular drawcard, but they are a distinct value-adding aspect for visitors and their families enjoying a holiday here on the South Coast.

A good all-round experience with lots to do and participate in gives visitors much choice and pricks a variety of leisure and sporting interests. This is why we will continue to support this type of event.

Sports and leisure codes will, however, need to be aware that funding of what we could term “micro events” will diminish and as such, eventers must source other investment and sponsorship spheres and be more commercially orientated.

This will allow us to attempt to present major drawcard events, which should have sound indication of high attendance levels and larger swathes of revenue flow.

During this exchange, I will be having meetings with other eventers to assess new event potentials for our beautiful destination.

I am hopeful that some new and creative event options will emerge.

Join the conversation! encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions.

Inside News24

Competition regulation for a growing and inclusive economy

ADVERTORIAL: The Competition Commission of South Africa is conducting advocacy work in the South African automotive aftermarket industry and has gazetted a Draft Code of Conduct for public comment.

Traffic Alerts

Jobs in Cape Town [change area]

Jobs in Western Cape region

Debtors/Creditors Supervisor

Century City
Pro Placements Recruitment Agency
R10 000 - R12 000 Per Month

CSR Inbound

Cape Town Northern Suburbs
O'Brien Recruitment
R14 000 - R16 000 Per Month

Graphic Designer

Cape Town Northern Suburbs
Creative Sourcing
R7 000 - R9 000 Per Month

Property [change area]

There are new stories on the homepage. Click here to see them.


Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire network.


Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.