Five things clothing stores do to trick you into buying more

2016-10-27 06:00
There are various tricks that clothing stores use to make shoppers buy more than they intend to. PHOTO: supplied

There are various tricks that clothing stores use to make shoppers buy more than they intend to. PHOTO: supplied

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YES, we are all suckers. See how retailers mislead us into buying more than we actually intend to:

• Big-brand clothing stores tend to play really loud music in an effort to get you to feel good and shop more. Does it work? We don’t know, since fast-food eateries actually pump loud, fast-paced music in an effort to ensure you eat faster and leave quicker. Turn-over is everything, baby!

• We all know the “aisle of denial” — those delicious treats like chocolate, nuts and biltong stacked on both sides of you as you make your way to the cashier. Similarly, impulse purchases like socks, hair clips and hair bands are placed in the aisle leading to the cashier at most big-brand clothing retailers to ensure you keep shopping.

• Many clothing stores hide stuff from you. Scenario­, you go into a store and see a pair of shoes you like. You go home and contemplate whether to get it. You decide. You go back to the store to get it, but find it’s gone.

Damn - then make yourself a promise that, in future, you’ll be sure to get that pair of shoes there and then, before they are sold out. Yet, what you don’t know is that it’s hiding behind the next pillar. A-ha, items are moved around regularly to throw you off — be aware.

• Touched by a salesperson. Time notes that people are much more likely to buy an item after an encounter with a saleswoman rather than a salesman. Even better if said saleswoman touches you on the shoulder during your encounter.

Another interesting point to note, the Journal of Consumer Research found that luxe stores like Gucci or Louis Vuitton would encourage their salespeople to act rude or snooty. Apparently, shoppers are more inclined to buy luxe goods after a salesperson acted snooty towards them — a retaliation of sorts.

• Often stores are set out in a confusing manner that feels very un-intuitive. This is on purpose as you tend to lose focus and start caring less about pricing and more about just finding what you are looking for. This also leads to more impulse buys. - Supplied.

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