Ford backs road safety campaigns

2017-11-30 06:00

FORD Motor Company of Southern Africa, in conjunction with the Automobile Association (AA) and other valued partners, launched off a multi-faceted road safety awareness and education campaign aimed at addressing South Africa’s high number of road accidents, injuries and fatalities.

“Road safety is an important topic that affects everyone in South Africa, which has the unenviable distinction of having among the highest number of road accidents and fatalities in the world,” said Dr Casper Kruger, managing director of Ford Motor Company Sub-Saharan Africa Region.

“This is due to a variety of issues such as inadequate driver training, non-compliance with the use of essential safety devices such as seatbelts and child car seats, as well as a large number of unroadworthy vehicles and unlicensed drivers. We also have a tragic record when it comes to pedestrian safety.

“With around 15 000 people dying on our roads each year, we all have an important role to play in reducing this number and making South Africa’s roads much safer,” Kruger added.

Ford is actively involved in driver training through its Driving Skills for Life programme, which is a free comprehensive course that equips licensed motorists with a greater understanding of responsible and safe driving techniques.

This includes recognising hazards, vehicle handling, as well as speed and space management. It also addresses the critical areas of distracted driving, such as using cellphones when behind the wheel, and impaired driving when under the influence of alcohol or drugs.

Ford has also embarked on a high-profile national road safety campaign aimed at pedestrians, which group last year made up 38% of SA’s road fatalities. 0The national programme, known as #ISeeYou, is focused on pedestrian visibility, and this is being linked to Ford’s Driving Skills for Life programme.

As part of the initial phase of the campaign, 14 000 sashes were distributed to pedestrians through activations across the country.

This includes the participation of 28 schools and 20 Ford dealers.

- Supply.

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