Go Great Drives Out

2018-05-31 06:00

IN 2016 we initiated the profiling of rural tourism product which has subsequently evolved in our developing the Great Drives Out brand, which now involves four sub-routes within the nine Southern Explorer routes.

At Indaba 2018 in early May, we formally launched the brand to the media, tourism trade and senior representatives from Tourism KwaZulu-Natal and what a launch it was!

In attendance was the South Coast TV celebrity family of Musa Mseleku of Uthando Nes’Thembu fame and what a draw card their presence was. There was a massive frenzy of people who graduated to our stand to take photographs of and with the family. In addition, TV media from Limpopo interviewed them with the ever presence of our tourism branding as backdrop.

The Mseleku family are very much part of our tourism community. Not only have they opened up their rural homestead at Madlala for tours but they also own the popular Umdlalo Lodge at Umtentweni.

The board chairperson of Tourism KwaZulu-Natal, Sithembiso Madlala, addressed the packed area and was full of praise at what has rapidly been done to address the need to sustain livelihoods in our hinterland. In fact the organisation wants us to share our method and approach with other districts that seem to be lagging behind.

After Indaba, we hosted a media tour and the feedback we have received for this experience and initiative has been very positive. We just need to sustain interest and ensure that regular flow of locals and visitors along the routes occurs.

We really urge the public to obtain a copy of our latest Southern Explorer Route Guide (also available off our website www.tourismsouthcoast.co.za) and in which the touring options are profiled.

For each sub route, there are listed local guides who can assist should visitors prefer to have the comfort of hosted journeys.

So go Great Drives Out. I have done so a number of times and each experience never fails to enrich.

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