It’s awards time

2016-09-08 06:00

WITH September being Tourism and Heritage Month, the South Coast has not been immune to this initiative and events around it.

To begin with, the National Department of Tourism has announced the provincial finalists for the coveted Lillizela Awards.

I am pleased to say that seven of our product owners or service providers have been nominated - we wish them every success to get to the national finals and bring home the silverware.

Later this month, we at Ugu South Coast Tourism, will be hosting our own Tourism Awards evening during which we will be recognising the contributions made by the private and public sectors to our tourism and leisure industry.

It should be a fun evening on 23 September.

The Minister of Tourism will also be coming to the South Coast to announce South Africa’s Blue Flag Beaches for the next year.

This event will be attended by media and officials from all the applicant municipalities wishing to hear if their application has been successful.

Currently we are the destination that has the highest number of permanently managed Blue Flag Beaches in South Africa and this is a big selling point for our prospective visitors.

Also in September the KZN Department of Economic Development, Tourism and Environmental Affairs will be undertaking a South Coast based media and tourism industry focused Tourism and Heritage Month event to profile our province and our destination.

Live television interviews and broadcast discussions will form part of the programme.

After the event, we will be hosting about 20 influential media representatives for three days so they can profile our tourism experiences via their media houses, publications and on the internet.

These awards and events are over and above our normal leisure and cultural events programmes which will coincide with the school holidays.

Who said things get quiet before the summer season rush? This is an important time for us to convince our loyal and new tourists to come here and for this reason on 23 to 25 September we with some of our members will be plugging the South Coast and environs at the Johannesburg Getaway Show which is a vital consumer show as part of our extensive promotional calendar.

So with spring in our steps, we look forward to a busy month and an even busier season towards year-end.

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